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Reaching your Commercial Customers. BPA Brown Bag April 2007 Colleen McCormack, Key Accounts Manager. Reaching the Commercial Customers – What works for us. Commercial Newsletter Training Opportunities Energy programs and incentives in our brochure

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reaching your commercial customers

Reaching your Commercial Customers

BPA Brown Bag

April 2007

Colleen McCormack, Key Accounts Manager

reaching the commercial customers what works for us
Reaching the CommercialCustomers – What works for us
  • Commercial Newsletter
  • Training Opportunities
  • Energy programs and incentives in our brochure
  • Energy Audits – both performed by account managers and 3rd party energy audit consultants
  • Proactive training with our approved contractors – they are another resource to reach our customers
commercial newsletter
Commercial Newsletter
  • Sent to our commercial and industrial customers
  • Prepared by Key Account Manager
  • Includes relevant technical advice
  • Important information on energy rates
  • Provides information about training and incentive programs
  • Lists utility contact information
  • Let’s take a look at the newsletter!
reaching customers through utility sponsored training
Reaching Customers Through Utility Sponsored Training
  • We offer free or very low cost training to our customers on a regular basis
  • We reach our customers about the training four ways:
    • Send the flyer via email
    • Give flyer to customer
    • Advertise in newsletter
    • Provide information on website
  • We also ask customers what training they would like Clark Public Utilities to offer and try to make it happen
  • Let’s take a look at a recent flyer we had for a power quality seminar!
energy efficiency brochure
Energy Efficiency Brochure
  • Pamphlet of our energy efficiency program offerings
    • Readily available to customers in all utility offices
    • Account reps bring it with them to customer sites
    • Also on the website
  • Aimed at improving energy efficiency for our customers
energy audits for our commercial customers
Energy Audits for our Commercial Customers
  • We reach the customer through
    • Energy efficiency pamphlet, which is also on internet
    • Meeting at the customer site and observing opportunities
    • High bill inquires over phone
    • Talking with customers at rotary, chamber, community and economic development meetings (word of mouth)
    • Proactive mailings to targeted sectors (churches, schools, small groceries)
  • Account representatives can provide a no cost walk-through to identify cost effective opportunities to increase energy efficiency
third party energy audit
Third Party Energy Audit
  • If a customer wants a more in-depth audit, or has complicated energy systems (compressed air, power quality issues, etc.) we pay up to $3,000 for a third party to perform an energy savings analysis report
  • Account manager will go with consultant to perform audit and will meet with the customer afterwards to walk through the report and explain the utility incentives for the measures
  • Let’s look at a example of a 3rd party energy audit
example of energy audit1
Example of Energy Audit

Includes utility incentive in report

all information on our website
All information on our Website
  • You can view our current training schedule, newsletters, energy efficiency brochure, and current commercial programs at
  • Don’t hesitate to contact me if you have questions or want additional information.
  • Colleen McCormack, 360-992-3303