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Social Media Roundtable: # Hashtags. February 5, 2013. What the heck are hashtags ?. Adding the “#” symbol before any word or phrase without spaces Organizes posts by topic Creates a link that leads to a stream of every post that uses the same hashtag .

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what the heck are hashtags
What the heck are hashtags?
  • Adding the “#” symbol before any word or phrase without spaces
  • Organizes posts by topic
  • Creates a link that leads to a stream of every post that uses the same hashtag.
  • An important part of your social media strategy if you are using:
    • Twitter
    • Instagram
    • Pinterest
    • Facebook
tips for using hashtags
Tips for using hashtags
  • Capitalize the first letter of each word. For example: #HigherEd
  • Don’t overuse hashtags. 1-2 per post is plenty.
  • Choose hashtags that are widely used
  • To find out if a hashtag is being used, do a search for it.
how to search twitter
How to search Twitter
  • Directly from twitter profile
  • Hootsuite, TweetDeck, or other 3rd party software
  • search.twitter.com
  • hashtags.org
how do i use a hashtag to promote an event or organization
How do I use a hashtag to promote an event or organization?
  • Search the hashtag to make sure it’s not already being used by someone else.
  • Find collaborators who will agree to use your hashtag.
  • Promote your hashtag.
  • Use your hashtag frequently.
minnesota state mankato hashtags that are already being used
Minnesota State Mankato hashtags that are already being used:
  • #MNSU (the institution in general)
  • #MavFam (athletics)
  • #MavNation (coined by a past IBE cohort)
  • #ClimbMNSU (Rock Climbing)
  • #SBDC (Small Business Development Center)
  • Others?