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Stimulating Audience Demand

Stimulating Audience Demand. A national initiative to promote Canadian screen-based content. Fostering Cultural Success. Launch of Telefilm’s Corporate Plan Focus on stimulating audience demand Increased attention to promoting Canadian screen-based content

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Stimulating Audience Demand

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  1. Stimulating Audience Demand A national initiative to promote Canadian screen-based content

  2. Fostering Cultural Success • Launch of Telefilm’s Corporate Plan • Focus on stimulating audience demand • Increased attention to promoting Canadian screen-based content • Requires innovative thinking and concerted effort • Federal direction to CMF to increase marketing and promotion efforts. • Launch of joint Telefilm – CMF Initiative • March, 2011 • Working in partnership • Common goals

  3. Assumptions • Time is right to: • create a mindset change • build on past successes • explore new and innovative ways to ensure content is more widely accessible/celebrated • work in partnership with private and public stakeholders who share common goals • take calculated risks

  4. Objective • Increased demand for Canadian screen-based content in Canada and internationally • Feature Film • Television • Digital media

  5. Deliverables • Plan to promote Canadian screen-based content in each region of the country • Identify projects/companies that have demonstrated success • Identify elements of a multi-platform digital distribution strategy for Canadian content • Leverage awareness in domestic markets of international and domestic successes • Identify sources and potential sources of funding and private investment in each region

  6. Anticipated Results • Increased audience demand at the local, national and international level • More international sales and co-productions • Non-traditional revenue sources • Engaged community leaders and influencers • Engaged politicians at the local, national and international levels • Success • Cultural Success • Industrial Success • Commercial Success

  7. Questions ?

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