Why Searchers Switch:  Understanding and Predicting  Engine Switching Rationales Preloader

Why Searchers Switch: Understanding and Predicting Engine Switching Rationales - PowerPoint PPT Presentation


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What is Engine Switching?. Voluntary transition from one search engine to another search enginee.g., Query Google then query Yahoo! or BingWe focus on within-session switchingOther variants include:Between-session switchingLong-term switching. Why Searchers Switch?. Dissatisfaction (DSAT) wit

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