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Heart of Adventure PR Update

Heart of Adventure PR Update. Jo Leah, Weber Shandwick Outdoor North Wales Forum, Glasdir Conference Centre 6 th March 2014. Results to date . 16 cuttings secured across national, trade, regional and online media, worth £198,824 Return on investment: 20:1. Press Trips.

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Heart of Adventure PR Update

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  1. Heart of Adventure PR Update Jo Leah, Weber Shandwick Outdoor North Wales Forum, Glasdir Conference Centre 6th March 2014

  2. Results to date • 16 cuttings secured across national, trade, regional and online media, worth £198,824 • Return on investment: 20:1

  3. Press Trips

  4. Profiling Partners and HOA

  5. Press Releases and competitions • Four press releases drafted and issued to the media • Including Meek Family Ambassadors and Festival Llangollen Outdoor event • Organised Radio Times competition for partners, including Surf Lines and Rib Ride

  6. Still to come…

  7. Stories and press trips • Outdoor North Wales web launch • Highest concentration of adventure in the UK • Rib Ride and Bear Grylls new boat tour (TBC) • Sir Dave Brailsford cycling route • Telegraph 24 hour challenge • Independent ‘weekend of speed’ Please share yours too!!!

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