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Complete Kitchen Living 2005

Complete Kitchen Living 2005

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Complete Kitchen Living 2005

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  1. Complete Kitchen Living 2005 Survey for: IKEA Services AB, 25106 Helsingborg, Sweden By: ISOPUBLIC, Market- and Opinion Research 8603 Schwerzenbach, Switzerland; Member of GALLUP INTERNATIONAL

  2. Overview - Methodology • Method:Telephone interviews (except: Czech Republic, Saudi-Arabia, Slovak Republic, Russia -> face-to-face interviews) • Sample:Representative samples of the adult population (except: China, Malaysia, Saudi-Arabia -> urban sample) • Sample size:about n= 500 per market (except: Russia n= 1592, Spanish Islands n=903)

  3. Statistical Background: Valid, reliable • Questionnaire, method, sampling -> COMPARABLE results • Sampling method -> REPRESENTATIVE results(sample’s structure = structure of the universe,results can be generalised) • Sample size -> ACCURATE results (margin of error: worst case = +/- 0.9%, or +/- 4.5% per country) • and moreover -> INTERESTING results

  4. Participating Countries / Markets • North America: • Canada • USA Western Europe: • Austria • Belgium • Switzerland • Germany • Denmark • Spain • Spanish Islands • Finland • France • UK • Italy • Netherlands • Norway • Portugal • Sweden Middle East: • Saudi-Arabia Asia: • China • Japan • Malaysia • Taiwan Australia Eastern Europe: • Czech Republic • Hungary • Poland • Russia • Slovakia

  5. The Living Situation

  6. Average Number of RoomsMarkets Global Mean: 6 Means Basis Total: n=14000

  7. Average Number of RoomsAge, Locality, Dwelling Status Means Basis Total: n=14000

  8. Importance of Different Rooms

  9. Importance of RoomsTotal In % Basis Total: n=14000

  10. The Most Important RoomGender, Age, Dwelling Status In % Basis Total: n=14000

  11. Kitchen is ImportantLocality, Use, Satisfaction In % Basis Total: n=14000

  12. Most important roomsMarkets In % Basis Total: n=14000

  13. Importance of the KitchenMarkets Most irrelevant room Most important room in % Basis Total: n=14000

  14. The Most Important RoomGender, Age In % Basis Total: n=14000

  15. Usage of Rooms

  16. Intensity of Room Usage In % Basis Total: n=14000

  17. Usage of the KitchenTotal, Gender In % Basis Total: n=14000

  18. Usage of the KitchenType of Locality, Children In % Basis Total: n=14000

  19. Usage of the KitchenWestern Europe In % Basis Total: n=14000

  20. Usage of the KitchenEastern Europe, Asia, North America, Australia, Saudi Arabia In % Basis Total: n=14000

  21. Kitchen Used Exclusively for CookingMarkets In % Basis Total: n=14000

  22. Activities in the Kitchen Age, Gender Talk on the phone Sex / Romance Hobbies In % Basis Total: n=14000

  23. Kitchen Used for Sex / RomanceMarkets In % Basis Total: n=14000

  24. Work Day: Time Spent in the KitchenMarkets & Global Mean Means in minutes Basis Total: n=14000

  25. Work Day: Time Spent in the KitchenMarkets Means in minutes Basis Total: n=14000

  26. Work Day: Total Time in the KitchenWestern Europe Means in minutes Basis Total: n=14000

  27. Work Day: Total Time in the KitchenEastern Europe, Asia, North America, Australia, Saudi Arabia Means in minutes Basis Total: n=14000

  28. Weekend: Time Spent in the KitchenMarkets & Global Mean Means in minutes Basis Total: n=14000

  29. Weekend: Time Spent in the KitchenMarkets Means in minutes Basis Total: n=14000

  30. Stay & Work in the KitchenWork Day - Weekend Means in minutes Basis Total: n=14000

  31. The Cooking

  32. Who is cooking?Total, Size of Household, Children In % Basis Total: n=14000

  33. Cook of the HouseholdWestern Europe In % Basis Total: n=14000

  34. Cook of the HouseholdEastern Europe, Asia, North America, Australia, Saudi Arabia In % Basis Total: n=14000

  35. Dress CodesTotal, Gender In % Basis Total: n=14000

  36. Dress Codes Western Europe In % Basis Total: n=14000

  37. Dress CodesEastern Europe, Asia, North America, Australia, Saudi Arabia in % Basis Total: n=14000

  38. StatementsTotal, Gender In % Basis Total: n=14000

  39. Sometimes when I am thirsty, I drink directly out of the containerMarkets In % Basis Total: n=14000

  40. I dip the spoon back into the cooking pot after I have tasted with Markets In % Basis Total: n=14000

  41. I have a so-called "junk-drawer" where I keep all those things I don't know what to do with Markets In % Basis Total: n=14000

  42. I have 6 or more full sized dinner plates in the same style/pattern in my household Markets In % Basis Total: n=14000

  43. My dream kitchen includes an island Markets In % Basis Total: n=14000

  44. The Meal

  45. Eating SituationsWestern Europe In % Basis Total: n=14000

  46. Eating SituationsEastern Europe, Asia, North America, Australia, Saudi Arabia In % Basis Total: n=14000

  47. Typical Eating SituationsTotal, Gender, Age In % Basis Total: n=14000

  48. Preferred CuisineTotal Own country cuisine for:- Italy- France- China- Japan In % Basis Total: n=14000

  49. Preferred CuisineWestern Europe In % Basis Total: n=14000

  50. Preferred CuisineEastern Europe, Asia, North America, Australia, Saudi Arabia In % Basis Total: n=14000