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English- language daily newspaper based in Bruxelles European edition of the US Wall Street Journal Circulates in the EU, Russia and Africa Launched in 1976 (WSJ : 1889) Sells 78 230 copies per day (WSJ : 2 000 000 ) Bought by Rupert Murdoch in 2007 Belongs to NewsCorp group.

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slide2

English-languagedailynewspaperbased in Bruxelles

  • Europeanedition of the US Wall Street Journal
  • Circulates in the EU, Russia and Africa
  • Launched in 1976 (WSJ : 1889)
  • Sells 78 230 copies per day (WSJ : 2 000 000)
  • Bought by Rupert Murdoch in 2007
  • Belongs to NewsCorp group
website

Website

Europeaneditionlaunched in 2007 (WSJ : 1996)

Largesteconomical news website

Largestpaid-subscription on the web

slide5

The « bible » of the economical, financial & business news

  • Very good reputation (eventhoughitchanged a bit)
  • Veryliberaleditorial : « free markets and free people »
  • Articles are neutral, but the editorial page isliberal, conservative and evensometimesreactionnary
  • They call themselves « radicals»
  • The journal's views can be compared with those of the British magazine The Economist
slide6

Brian Carney : editor. Used to work for the Innovations in American government program at Harvard University, has a master degree in philosophyfrom Boston University and a bachelor’sfrom Yale

  • Anne Jolis : editorial page writer. Used to work for Reuters & Dow Jones Newswire. 2 first place awardfrom the New Jersey Press Association
slide7

Two exemples of economical & political stances :

  • It's Still Possible to Cut Spending: Here's How by Glenn Hubbard :
  • “President Obama's answer is higher taxes. But he can't be serious. Just accommodating his spending plans over the next decade requires across-the-board tax increases of 20%. Over the next 25 years, taxes would need to rise across the board by 60%”
slide8

Two exemples of economical & political stances :

  • How to Topple the Ayatollahs by Jamsheed K. Choksy
  • “Why, despite the growing danger posed by Iran's nuclear program, have the United States and other nations restricted themselves to negotiations, economic sanctions and electronic intrusions? None of those tactics has been particularly effective or produced enduring changes.”
slide9

Changes since 2007 and Murdoch’sbuyout

  • Lesseconomical, more political and cultural news
  • Somesaythat the quality has declined; somejournalsit have resigned; articles are shorter; overshadowed by Newscorp’sscandals (James Murdoch resignedyesterdayfrom the board of numerouscompanies)
  • The journal has became a symbol of capitalism &
  • corruption for some people : in the US,
  • Occupy Wall Street Journal
the circulation scam case

The circulation scam case

  • In october 2011, bigscandalat the WSJ Europe, discovered by The Guardian
  • The journal isaccused of selling copies of the journal at a verylowprice in exchange of articles since 2008
  • This system wasresponsible for more than 40% of the europeandaily sales ( 31,000 copies out of 75,000)
  • The more copies theysell = the more
  • expensivetheycanselladvertisement
the circulation scam case1

The circulation scam case

  • The US direction wasalerted by somejournalists, but choose to ignore it
  • After the Guardian enquiries, Andrew Langhoff, the europeanpublishingchief , resigned
  • New scandal for Rupert Murdoch’s group, Newscorp, after the phone-hacking scandal of his journal News of the World