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Latvian Information Technology and Telecommunications Association LITTA. Latvia@World an Information Society project October 2004. Objectives of the project. To assist Latvia’s population in overcoming the digital divide and social exclusion

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Latvian information technology and telecommunications association litta

Latvian Information Technology and Telecommunications AssociationLITTA

Latvia@World

an Information Society project

October 2004


Objectives of the project
Objectives of the project Association

  • To assist Latvia’s population in overcoming the digital divide and social exclusion

  • To promote access to public and private business services available on the Internet

  • To accelerate the development of Information society in remote regions

    LITTA is ready to act as initiator and catalyst by enlisting the resources of the public sector and of private industry


Promoting information society
Promoting Information Society Association

  • The Information society is a prerequisite for sustained economic development of the country

  • It is the first step towards Knowledge economy, focused on high value-added products and services

  • The success of the development of Information society depends upon reaching a critical mass of IT literate users

  • It is planned to initiate 180 000 new users in small towns and rural areas to Internet services and to make 1000 public access points (PAP) available


Economically active population in the baltics 15 74 years old
Economically active population in the Baltics Association(15-74 years old)

  • Latvia 1 818 000

  • Estonia 1 047 000

  • Lithuania 2 625 000

    (CSB data, 1.01.2002)

    In Latvia 10% represents 180 000 people

TNS in Baltics: TNS Emor, BMF Latvia, TNS GallupMarch-May, 2003


Ict usage statistics
ICT usage statistics Association

TNS in Baltics: TNS Emor, BMF Latvia, TNS GallupMarch-May, 2003


Target audience 1
Target audience ( Association1)

  • Mostly SME employees, individual business people, small town and country-dwellers

  • Other target groups

    • Unemployed persons

    • People who need retraining

    • People with special needs

    • Library, school, municipalemployees, who need to acquire supplemental abilities, at the ECDL level.


Target audience 2
Target audience Association (2)

  • People without any experience in using computers and the Internet

  • People who have some experience with computers but who have never used Internet services, such as on-line banking, paying utility bills, or e-mail

    The main objective is to promote e-inclusion by initiating people to use the Internet who would not be doing it normally.


Latvia@world necessities
LATVIA@WORLD Association necessities

  • ICT infrastructure

  • Internet content, e-services

  • PC and Internet usage skills

  • Promotion of Information Society


Promotion of internet content and e services
Promotion of Internet content and e-services Association

Typical e-services

  • electronic banking, bill payments

  • electronic communications (e-mail, chat rooms, IP telephony)

  • Internet browsing for acquisition of information

  • public information portals (news, public data base inquiries)

  • entertainment, games, music

  • e-government services (municipal, national)

  • tourism offers and reservations (transportation, lodgings, attractions)

  • e-health services (medical appointments, diagnostics)

  • e-commerce

  • e-culture (encyclopaedias, museums, theatres, language skills)

  • distance learning

  • e-democracy (referenda, elections, opinion polls, public discussions)


Advantages to the european union
Advantages to the European Union Association

  • Objectives of the project coincide with eEurope 2005

  • Furthers the integration of the population into the EU

  • Speeds up regional development towards attaining the average EU level

  • Makes the products and services of businesses of EU member states more accessible in Latvia


Advantages to public domain partners state and municipalities
Advantages to public domain partners Association(state and municipalities)

  • Objectives of the project coincide with the priorities of the National development plan – promoting the Information society

  • Ensures wider use of e-government services

  • Assists in the development of favourable environment for regional business activities


Advantages to business partners of l@w
Advantages to business partners of L@W Association

  • Favourable publicity and public relations

  • Advertising for their services

  • Increased number of users for electronic services

  • Business process automation

  • Improved quality of services


Potential sources of financing
Potential sources of financing Association

  • for upgrading and expanding the ICT infrastructure

  • for setting up and implementing the training process

  • for preparing funding applications

  • Investments by the Latvian government (ISB, Ministry of Education, Ministry of Culture),within the framework of the existing ICT project financing

  • Investments by the municipalities (e-government projects in Riga, Ventspils, Liepaja…)

  • Participation by national and international corporations

  • EU social funds, EU Programmes (IST, eTEN, eLearning, etc.)

    L@W is designed as a PPP project


  • Thank you for your attention
    Thank you for your attention! Association

    www.litta.lv