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Vodafone Portugal | Mario Vaz

Vodafone Portugal | Mario Vaz

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Vodafone Portugal | Mario Vaz

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  1. Vodafone Portugal | Mario Vaz Broadband for AllStrategies for market development – Player´s Vision

  2. What are the main trends in Broadband ? Increasing diversity and quantity of Internet connected devices & speed demand Increasing need to be connected anytime, anywhere Increasing diversity of Internet Services Diverse needs of end users. More customer segments are becoming connected

  3. What are the main barriers for broadband adoption? Availability Broadband Awareness and Value Affordability Diverse needs of end users

  4. How can we overcome the obstcales?

  5. How can we overcome the obstcales? Highly cost effective network solutions that can allow the access to any rural/urban area for any customer!

  6. How can we overcome the obstcales? Complementary/Neutral network technologies (wireline, wireless) that can enable all broadband services for all customers and devices

  7. How can we overcome the obstcales? Network technologies than can meet growing data speed demands and social network revolutions! 350 millions accessed Facebook last year! Portugal had a Grow up of 500k users in 4 months

  8. How can we overcome the obstcales? Affordable & addaptable solutions that can address all customer segments, with different speed/service demands “Internet literate” “entry level” “cutting edge”

  9. How can we overcome the obstcales? Compelling and services differentiation, than can enrich and help people´s life in every situation @ home @mobility… @Public administrations Education/Health care @ Office

  10. How can we overcome the obstcales? Vodafone App Star Contest 100.000€ award “Customized business models”, that can push the demand and can help advance social and economic development

  11. Some examples how that can be done…. Deploy different/complementary technologies to address all the different speed/device needs and extend the broadband coverage 3G/HSXPA, LTE, GSM900, FTTH, WIMAX,etc Network synergies/cooperation among players e.g: Partnerships in Fiber Networks, with differentiation based on services and offers Creating high added value services and applications, stimulating the market demand for broadband service Cooperation on the applications ecosystems Act as incubator, promoting developers community to develop new services

  12. Vodafone Portugal | Mario Vaz Broadband for AllStrategies for market development – Player´s Vision