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Klaus H. Schaaf. AutoUni Research. Presentation 16.02.2005. Research Approach of the AutoUni. Innovation = « commercialization of invention », Joseph A. Schumpeter. University Research. Industrial Research. Innovation Research. Intelligent Merging of Basic Academic Research with

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Presentation Transcript
slide1

Klaus H. Schaaf

AutoUni Research

Presentation 16.02.2005

slide2

Research Approach of the AutoUni

Innovation = «commercialization of invention», Joseph A. Schumpeter

University Research

Industrial Research

Innovation Research

Intelligent Merging of

Basic Academic Research

with

Applied Industrial Research

Innovation

Campus

Overcome boundaries of space as well as of Institutions

Shorten Time to Market

slide3

Clustereffect Wolfsburg

  • Scientists and entrepreneurs develop future trends („Science meets
  • Business“) through close relationships, spatial as well as personal
  • Supporting Economic Growth
  • Supporting Job Development

Concept of Research at Volkswagen AutoUni

Volkswagen AutoUni as "Think Tank" for the Wolfsburg/Braunschweig area

  • Time Line
  • January 2005: Definition of Topics in cooperation with Volkswagen and
  • Wolfsburg AG
  • Middle of 2005: Contracts with Partners for Future Labs
  • February 2006: First 2-3 Future Labs working
  • 2007: 5-6 Future Labs productive
  • 2010: The first "old" Future Labs are replaced by new ones
slide4

Research Organisation

Volkswagen AutoUni

Education

Schools

Culture & values of Corporation

Economics and

Business Admi-

nistration

Science and

Techno-logy

Humanities andSocial Sciences

Learning Strategy & Technology

Research

Corporation-relevant

Postgraduate Education

as additional scientific qualification

  • Working on "Real Cases"
  • Learning by doing Research (e.g. Master Thesis)
slide5

Research Organisation

Volkswagen AutoUni

Education

Schools

Research

Future Labs

Culture & Values of Corporation

Mobile Life Lab

Age HMI Lab

Still Open

Economics and

Business Admi-

nistration

Science and

Techno-logy

Humanities andSocial Sciences

Learning Strategy & Technology

Research

Corporation-relevant

Postgraduate Education

as additional scientific qualification

  • Working on "Real Cases"
  • Learning by doing Research (e.g. Master Thesis)

Future Labs – Research Labs

  • Limited Time Span
  • Cooperation-based Research with Partners (Industry and Akademia)
  • Result-oriented (New Products, Services, Processes)
  • Innovation-oriented (Commerzialisation of Inventions)
slide6

Fingerprint of AutoUni-Research

  • Multiple Perspectives

(Technique, Economy, Society)

Trans-

disciplinary

  • Spacial Closeness
  • Limited life span (3-5 Years)

Flexible

Scientific

Approach

  • Observation
  • Analysis
  • Improvement

Research

  • Research cooperations with Industry and academic partners

Cooperative

Real Cases

  • Future Labs

Thinking

Out-of-the-Box

Effective

Communication

  • Unconventional solutions
  • Break new ground
  • Flat Hierarchy
  • Short distances

ResultOriented

  • Commercialization by means of new products, services, processes
slide7

Future Labs

Future Labs

Sustaina-bility Standards

Mobile Life Lab

Age HMI Lab

Wireless Wolfsburg

Cross Functional Tasks

  • Research of Innovation process
  • Creativity
  • Communication
  • Transdisciplinarity
  • IP-Management
  • - Consortium contracts
  • Business models
  • Multilateral
slide8

Research Organisation

  • Mobile Life Campus is the institutional framework for AutoUni Research
  • Local merging of knowledge using Theme-based Future Labs, as a common project of apre-competitive research consortium, built and financed by several equal partners
  • Future Labs are: limited in life-span, innovation oriented, built on partnerships and result oriented. They offer short distances and cooperation with different scientists which are not achievable otherwise.
  • The Future Labs are organized by Volkswagen AutoUni. AutoUni acompanies scientifically the transdisziplinaryexperiments "Future Labs".
  • Future Labs are the Real Cases of Research at the Volkswagen AutoUni
slide9

Future Labs

Areas of Research

Corporate Tasks for AutoUni

Research Program

Areas of Research

slide10

Areas of Research

Future Labs

Areas of Research

Corporate Tasks for AutoUni

Research Program

Innovation Research

slide11

Future Labs

Areas of Research

Health

Leadership

Mobility

Services

Sustainability

Innovation Research

Areas of Research

Corporate Tasks

Research Program

slide12

Areas of Research

Future Labs

Future Labs

Organizational Fitness

Organizational Fitness

Aging

Aging

Areas of Research

Standardization

Standardization

Research of the Future

Research of the Future

Health

Leadership

Mobility

Corporate Tasks

Services

Sustainability

Research Program

Innovation Research

slide13

Areas of Research

Wireless Wolfsburg

SustainabilityStandards

Age HMI Lab

Mobile Life Lab

Future

Labs

Health

Learning Lab

Strategy Lab

Organizational Energy

Organizational Fitness

Aging

Areas of Research

Standardization

Research of the Future

Health

Leadership

Mobility

Corporate Tasks

Services

Sustainability

Research Program

Innovation Research

slide14

Areas of Research

Wireless Wolfsburg

SustainabilityStandards

Age HMI Lab

Mobile Life Lab

Future

Labs

Health

Learning Lab

Strategy Lab

Organizational Energy

Organizational Fitness

Aging

Areas of Research

Standardization

Research of the Future

Health

Leadership

Mobility

Corporate Tasks

Services

Health

Research Program

Innovation Research

slide15

Basic Idea

Test bed for wireless data transmission for a large city area:

  • Automotive and non-automotive use
  • Driver assistance, general business application, entertainment
  • Real case technical as well as economic evaluations
  • Impact on society

Status

  • Diskussion about participation at CELTIC-Program
  • Participation of Volkswagen Corporate Research
  • Looking for possible partners (network providers, hardware, services software, …).
  • Move to Mobile Life Campus beginning of 2006
  • Participation of students and teachers from Volkswagen AutoUni

Wireless Wolfsburg

slide16

Basic Idea

Development of human-machine interfaces of new technical products, taking into account the specific needs and demands of the ever-growing number of senior citizens within a technology-oriented society.

Status

  • Discussion about build-up of an "Age Lab" with European focus (Support from MIT)
  • Age HMI development together with Stanford Center of Design Research (CDR), GRP, ERL
  • Move-in at Mobile Life Campus beginning of 2006
  • Search for industry partners

Age HMI (Human Machine Interface) Lab

slide17

Basic Idea

Innovative enhancement of existing technologies and braking ground for new technologies to achieve easily usable transfer of information and entertainment content to the car, taking into account economic assessments and developments of and within society

Status

  • First talks have taken place, new round of discussion in preparation
  • Possible partners: Intel, Disney, Sony, XM-Radio, VW, Stanford, etc.
  • Move-in to Mobile Life Campus beginning of 2006
  • Future participation of students and teachers of Volkswagen AutoUni

Mobile Life Lab

slide18

Basic Idea

Development of standards for different aspects of sustainability ranging from ecology to management;

Integration of economical aspects (Triple Bottom Line);

development of benchmark tests and execution of benchmarks

Status

  • Discussion and definition of tasks with Volkswagen Corporate Research
  • Possible Partners: Large suppliers
  • Move-in to Mobile Life Campus beginning of 2007

Sustainability Standards