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Basic Thing • Your marketing mix is the combination of promotions, products, places (distribution channels), and prices you choose for products, services, and the overall business.
The 7 Ways • Branding Activities • Industry Relationships • Giving • Research and Development • Reduced Price Sales • Group Discounts & Sales • Blended Marketing Strategies
Branding activities • High profile activities and general-purpose advertising contribute to your company's image by building familiarity and trust. This, in turn, can create customer loyalty. • Successful branding can have a large impact on market share, but is a gradual process so cannot always be definitively measured.
Industry Relationships • Building healthy relationships with distributors and others involved in the industry puts you in a position to know about new opportunities and potential problems as they occur.
Giving • Donating money, services, and time can build a positive image with customers and employees. Over time, this increases a company's trustworthiness. • When they see you consistently giving something back to the community, they are more confident you will take the same care with them.
Research & Development • A new product pipeline and research are short-term expenses, but represent future sales. Conduct research with customers (or potential target markets) and design products to meet their needs. This ensures future growth.
Reduced Price Sales • Sales encourage customers to act. Holding a sale will give customers who have been "meaning to buy" an incentive to do so, resulting in a revenue boost. • Frequent sales can erode profit over time as customers become "trained" to wait for a sale instead of buying at full price.
Group Discounts & Offers • This is a good way to introduce your products or services to a new set of customers, or give important groups a permanent discount. • Carefully evaluate long-term impact, however. Over time, the gain in sales may not offset the cost of continual price reductions.
Blended Marketing Strategies • Together, long- and short-term marketing programs help achieve immediate sales goals while building business reputation and goodwill. Implement both and your business will prosper for years to come.
About Papachina: • PapaChina can approved their self by following all their best Business 2 Business strategies. PapaChina is the Best Promotional Products Supplier.
For More B2B Info: Visit Our WEBSITE: http://www.papachina.com Or For FREE SAMPLE Call Us at: +8613530904432