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Purpose of Assignment \nA well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting. \n

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mkt 421 edu predictable world mkt421edu com 1

MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Assignment Distribution channel Article Review (sports apparel company)

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Purpose of Assignment

A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting.

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Assignment Understanding Marketing and Customer Relationships (2 Papers)

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This Tutorial contains 2 Papers

Purpose of Assignment

Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand.

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Final Exam Guide (New)

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Blending the firm's promotion efforts to convey a complete and consistent message is the goal of:

Sales management communications.

Integrated promotional marketing.

Sales promotion communications.

Integrated marketing communications.

When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n):

pioneering ad.

pay-per-view.

pay-per-click.

copy thrust.

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Final Exam Guide (New, 2017)

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_________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing.

Relationship marketing

Digital marketing

Customer relationship management

Environmental scanning

A __________ is often referred to as a business firm.

government agency

nonprofit organization

publicly owned organization

for-profit organization

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Final Exam Guide

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1. Blending the firm's promotion efforts to convey a complete and consistent message is the goal of:

Sales management communications.

Integrated promotional marketing.

Sales promotion communications.

Integrated marketing communications.

2When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n):

pioneering ad.

pay-per-view.

pay-per-click.

copy thrust.

mkt 421 edu predictable world mkt421edu com 6

MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Mapping the Product Life Cycle (PLC) Presentation

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MKT 421 WEEK 3 Mapping the Product Life Cycle (PLC) Presentation

Purpose of Assignment

The Product Life Cycle (PLC) is a vital component of the marketing plan. Monitoring products and services as they flow through this process helps marketing managers adjust their marketing strategies to keep products and services thriving for as long as possible. Monitoring this cycle helps companies and organizations continue to maximize the value of their products and services with their target over time. The purpose of this assignment is to give students the opportunity to understand how each stage in the PLC creates a need for adjustment to marketing strategies and allows students to assess what action(s) need to be taken.

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Signature Assignment The Entrepreneurial Marketing Manager

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Purpose of Assignment

A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting.

Scenario: You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution strategy to use for its products. You have begun research on the strategies and methods available by reviewing relevant articles on the topic. Based on your article review, you will decide what strategy(ies) is/are best and explain the reasoning behind your conclusion.

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Solving the Problem Five-Step Marketing Research Approach Presentation

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The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization's survival. Students will respond to a specific scenario that requires them to address the concepts both critically and creatively to solve the scenario's dilemma.

Scenario: You are the marketing manager for a local nonprofit charity whose funding is based on membership fees. You've noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization's ability to survive and grow. You have decided to implement the Five-Step Marketing Research Process to help understand the problem and create solution strategies to implement.

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 1 Discussion Question 1

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Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 1 Discussion Question 2

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Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 1 Elevator Pitch (2 Papers)

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This Tutorial contains 2 Papers

Create a 700-word elevator pitch that includes the following:

§ Summarize your background and what makes you unique (your competitive advantage/differentiation) in a one-paragraph elevator pitch.

§ Identify three to four companies for whom you want to work (your target market and how you can fulfill its needs/wants), and how you think your skill set will benefit them.

Format your assignment consistent with APA guidelines.

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 1 Individual Assignment Defining Marketing

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Resource: University Library

Write a 700- to 1,050-word paper in which you define marketing.

Include in your paper your personal definition of marketing and

definitions from two different sources. Based on these definitions,

explain the importance of marketing in organizational success.

Provide at least three examples from the business world to

support your explanation. Properly cite sources used in the

paper.

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) (New)

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This tutorial contains 2 different papers

Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:

Identify a brand about which you are passionate.

Explain a minimum of three reasons why you are passionate about this brand.

Respond to the following questions:

Is the company successful in building loyal customer relationships across different groups?

Why or why not?

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 2 Assignment Elements Of A Marketing Plan Paper (2 Papers)

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This Tutorial contains 2 Papers

Review the video case study "Geek Squad: A New Business for a New Environment" on pp. 88-89 in your textbook. Keep this case study in mind as you complete this assignment.

Write a 700- to 1,050-word paper using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.

In your opinion, what are the specific key environmental forces that created an opportunity for your company?

Have there been changes in the purchasing patterns of your organization's target market in recent years?

Conduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 2 Discussion Question 1

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What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 2 Discussion Question 2

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What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (2 PPT)

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This Tutorial contains 2 Different PPT

Select a company currently experiencing marketing changes.

Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix:

Each of the four P's should be addressed on its own slide.

The final slide should analyze the changes this company is experiencing and the driving forces behind the changes.

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 2 Individual Assignment Marketing Mix

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Resources: University Library, Internet

Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion).

In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s

marketing strategy and tactics.

Describe how each element is implemented.

Specifically identify your selected organization and the industry in which it exists.

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 2 Individual Assignment Personal Branding Plan Paper (2 Papers)

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This Tutorial contains 2 Different Papers

Write a 750- to 1000-word paper that does the following:

Summarizes your background and what makes you unique in a 1-paragraph elevator pitch

Identifies 3 to 4 companies you want to work for, and an explanation as to why

Identifies the best methods for contacting those companies and engaging those who might influence the hiring decision

Format your paper consistent with APA guidelines.

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 2 Team Assignment Marketing Plan Phase 1

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Resources: University Library, Internet

Create a new product or service for an existing organization. This

product or service will be the basis for your Marketing Plan

Paper. Obtain your instructor’s approval of your product or

service before beginning this project.

Write a 1,400- to 1,750-word paper to include the following:

• An overview of the existing organization

• A description of the new product or service

• An explanation of the importance of marketing to your

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 3 Assignment Positioning Presentation (New, 2 PPT)

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This Tutorial contains 2 Presentations

Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.

Identify the important attributes for your chosen product and select two key variables for your perceptual map.

Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.

Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market.

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 3 Discussion Question 1

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Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 3 Discussion Question 2

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Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference?

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 3 Individual Assignment Marketing Research Paper

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Resources: University Library, Kudler Fine Foods Virtual

Organization

Use the Virtual Organization link on the student website to

access additional company information on Kudler Fine Foods.

Write a 1,050- to 1,400-word paper in which you justify the

importance of marketing research in the development of Kudler

Fine Food’s marketing strategy and tactics, and identify the areas

where additional market research is needed. Analyze the

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2 Sets) (New)

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This tutorial contains 2 different papers

Review "perceptual mapping" located on the Week 2 ERR page.

Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.

Select an industry with many competitors.

Select two key variables that segment the competition.

Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 3 Team Assignment Marketing Plan Phase 2

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Resources: University Library, Internet

Use the product or service you selected for your Marketing Plan:

Phase I Paper.

Write a 1,400- to 1,750-word paper in which you address the following:

• Identify the segmentation criteria that will affect your target market selection. Identify your target market.

• Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect

your marketing strategy.

Analyze current competitors and define the competitive landscape for your product or service.

Format your paper consistent with APA guidelines.

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 3 Team Assignment Strategy and Positioning Paper (2 Papers) (New)

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This tutorial contains 2 different papers

Select a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write throughout the course.

Obtain your instructor's approval of your product or service before beginning this project.

Write a 2,800- to 3,500-word paper that includes the following:

An overview of the organization

A description of the product or service

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 4 Assignment Marketing Research Report (2 Papers)

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This Tutorial contains 2 Papers

Your company has decided to launch a new line of products.

Create a 1,400-word report and include the following information:

 Identify a new product/service.

 Choose the target market for your product/service, and describe your target market in detail.

 Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 4 Discussion Question 1

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What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 4 Discussion Question 2

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What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper (2 Papers)

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This Tutorial contains 2 Different Papers

Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:

A description of blue ocean strategy and its importance

A product or service that might be considered a blue ocean move and why

An alternative red ocean move for the same product or service along with the pros and cons of that strategy

Format your paper consistent with APA guidelines.

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 4 Individual Assignment Using Perceptual Maps in Marketing Simulation

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Resources: Using Perceptual Maps in Marketing simulation

Complete the simulation, Using Perceptual Maps in Marketing,

located on the student website.

Write a 1,050- to 1,450-word summary in which you address the

following:

For each of the three major phases in the simulation, describe

• The situation

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 4 Team Assignment Marketing Plan Phase 3

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Resources: University Library, Internet

Use the product or service you selected for your Marketing Plan:

Phase I Paper.

Write a 1,400- to 1,750-word paper to include the following information:

• Describe the attributes of your product or service in detail.

• Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the product life cycle affect the

marketing of your selected product or service?

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 4 Team Assignment Product, Pricing, and Channels Paper Paper (2 Papers) (New)

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This tutorial contains 2 different papers

Use the product and organization you identified in your Week 3 Strategy and Positioning Paper.

Write a 1,500- to 2,000- word paper that includes:

A detailed description of the features of your product or service including how it solves the needs of your target market

A description of how your marketing efforts will change with each phase in the product life cycle

The packaging you will use for your product or service and how it will add value The appropriate pricing strategy for your product or service and the price you will set at launchThechannels of distribution you will use to sell your product along with a description of how each channel partner will add value

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 5 Discussion Question 1

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Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues affect the marketing of SunShine drink? Explain why or why not.

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 5 Discussion Question 2

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You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company’s marketing strategy? Explain why.

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 5 Individual Assignment Environmental Factors

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Resources: University Library, Internet

Select an organization with which you are familiar that conduct both domestic and global marketing.

Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions.

Address the following as they relate to the organization’s marketing decisions:

• Analyze the influence of global economic interdependence and the effect of trade practices and agreements.

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 5 Individual Assignment Map the Supply Chain Paper (2 Sets) (New)

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This tutorial contains two sets of Paper

Select an industry.

Write a 750- to 1,000-word paper that identifies each link in the supply chain and the purpose and value in each.

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 5 Team Assignment Final Marketing Plan and Presentation (2 sets) (NEW)

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This tutorial contains two sets of Paper and Presentation

Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan.

Write a 6,000- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following:

Your promotional strategy for your product or service, including how you may use the following:

Advertising

Public relations

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MKT 421 EDU Predictable World /mkt421edu.com

MKT 421 Week 5 Team Assignment Marketing Plan Final Paper and Presentation

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Resources: University Library, Internet

Use the Marketing Plan Outline listed on the student website as a guide.

Write a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper.

In addition, address the following information in your paper:

• Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing