Writing News and Sports Not generally meant to persuade, (it can unintentionally) the primary purpose is to inform Style Guide Two factors determine broadcast news writing style: Read aloud by an anchor or reporter Heard by audiences Broadcast news must be straightforward
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Not generally meant to persuade, (it can unintentionally) the primary purpose is to inform
The five ‘W”s
(how and how much)
Of the six traditional newspaper lead questions, the two you will most likely answer in a broadcast lead are “what” and “where.”The Broadcast Lead
Most broadcast stations reach several communities -audiences need to know where the action took place.
Answering ‘where’ in the lead helps the listener ‘tune in.’
If the question ‘where’ isn’t answered in the lead, the audience assumption will be that the action took place locally, where the listener lives.Why “where”?
The ‘ need to know where the action took place.What’ of a lead can be a simple statement of the main point of a story.
The cost of living keeps going up.
More and more Americans these days aren’t interested in the pitter patter of tiny feet.
Another type of ‘what’ lead emphasizes the effect that the reported event will have on audiences.
Don’t spend the money from your tax cut yet.Telling “What”
The ‘ need to know where the action took place.who’ of a story doesn’t belong in the lead unless the “who” is someone famous.
Country music lost one of its honky-tonk heroes Wednesday, when Waylon Jennings died from diabetes related illness.
Unfamiliar names should not appear in the lead.
Sameer al-Hada blew himself up as Afghan Security forces tried to apprehend him.
A suspected member of al Qaeda blew himself up as Afghan Security forces tried to apprehend him.“Who” in the lead
‘ need to know where the action took place.How’ is another element of the newspaper lead that such rarely be in a broadcast lead.
Be especially careful of ‘how much.’
Twenty-three persons were injured in a chain collision that involved two buses, four trucks, and 16 passenger cars on Highway 40 about six this morning in heavy fog.
A chain collision of vehicles in this morning’s dense fog left 23 people injured.Telling “how” and “How Much”
Time is usually kept out of lead, especially details of time.
The fire broke out a 3:58 A.M.
The fire broke out early this morningTelling “when”
The suspect had a history of irresponsible behavior, including failing to pay child support, and a pattern of alcohol and drug abuse, according to his ex-wife.
The suspect’s ex-wife told police he had a history of irresponsible behavior, including failing to pay child support, and a pattern of alcohol and drug abuse.Attribution
A large deficit in the city’s budget could mean a hike in property taxes in the next six months.
Greensboro’s city manager says a large deficit in the city budget could mean a hike in property taxes.Attribution
5 yr. old girl
More than seven dollars
Five-year old girl
Eleven childrenStyle Guide Review