Writing News and Sports Not generally meant to persuade, (it can unintentionally) the primary purpose is to inform Style Guide Two factors determine broadcast news writing style: Read aloud by an anchor or reporter Heard by audiences Broadcast news must be straightforward
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Not generally meant to persuade, (it can unintentionally) the primary purpose is to inform
Answering ‘where’ in the lead helps the listener ‘tune in.’
If the question ‘where’ isn’t answered in the lead, the audience assumption will be that the action took place locally, where the listener lives.Why “where”?
The cost of living keeps going up.
More and more Americans these days aren’t interested in the pitter patter of tiny feet.
Another type of ‘what’ lead emphasizes the effect that the reported event will have on audiences.
Don’t spend the money from your tax cut yet.Telling “What”
Country music lost one of its honky-tonk heroes Wednesday, when Waylon Jennings died from diabetes related illness.
Unfamiliar names should not appear in the lead.
Sameer al-Hada blew himself up as Afghan Security forces tried to apprehend him.
A suspected member of al Qaeda blew himself up as Afghan Security forces tried to apprehend him.“Who” in the lead
Be especially careful of ‘how much.’
Twenty-three persons were injured in a chain collision that involved two buses, four trucks, and 16 passenger cars on Highway 40 about six this morning in heavy fog.
A chain collision of vehicles in this morning’s dense fog left 23 people injured.Telling “how” and “How Much”
The suspect had a history of irresponsible behavior, including failing to pay child support, and a pattern of alcohol and drug abuse, according to his ex-wife.
The suspect’s ex-wife told police he had a history of irresponsible behavior, including failing to pay child support, and a pattern of alcohol and drug abuse.Attribution