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ANK Link ™ The New Address Quality Tool United States Postal Service ® Intelligent Mail Address Quality WEBCAST Monday August 15, 2005 National Customer Support Center Memphis TN Why Use ANK Link ™? United States Postal Service ® Intelligent Mail Address Quality

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ANKLink™

The New Address Quality Tool

United States Postal Service®

Intelligent Mail Address Quality

WEBCAST Monday August 15, 2005

National Customer Support Center Memphis TN


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Why Use ANKLink™?

United States Postal Service®

Intelligent Mail Address Quality


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ANKLink™

The New Address Quality Tool

  • AttemptedNotKnown and Forwarding Order Expired accounts for 30% of the reasons why mail is Undeliverable As Addressed (UAA) after eliminating forwarding volumes.

  • It costs USPS® .58 cents to return to sender and .04 cents to dispose of UAA mailpieces.

  • USPS® cost to handle ANK/FOE mailpieces:

    $300 million per year!


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ANKLink™

The New Address Quality Tool

  • Estimated cost to mailers for ANK/FOE mail based on postage costs alone:

    $ 120 million per year!


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ANKLink™

The New Address Quality Tool

  • USPS® goal is to reduce UAA volume by 50% by 2010

  • New tools and strategies are required to drive UAA out of the mailstream!

  • ANKLink gives service providers and mailers another tool to make intelligent choices when making decisions to mail to an address.


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ANKLink™

The New Address Quality Tool

  • ANKLink is an enhancement to the existing 18-month version of the NCOALink™product.

  • The ANKLink enhancement gives NCOALink licensees the ability to provide mailers with feedback that there is a “probable move” for the name and address submitted beyond the 18-month change-of-address database.

  • Matches in months 19 through 48 will not reveal a new address, but provide an ANKLink return code (77) along with a standard NCOALink code. ANKLink may only be used in conjunction with standard NCOALink processing.


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Data19-48

Data 1-18

In ANKLink enhanced NCOALink processing an input name and address in which the COA was filed between 1 and 18 months ago that makes a match will return either a new address and/or any appropriate return code.

If matching to a COA filed 19 through 48 months ago an ANKLink 77 code is returned along with the appropriate NCOALink return code.

10101110101100010011101010011000000110001011101010110001010110011101101001001001010100011000001010011001001011000000001000101001010100011111100001011010111000010110110010000000000000000000111000111101011001111111011010000110001001111111111011111111110

ANKLINK™

77 & Return Code

(No New Address)

Input Name and Address, COA Filed 21 Months ago

NCOALink™ New Address & or Return Code

Input Name and Address, COA Filed 14 Months ago


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ANKLink™

The New Address Quality Tool

Mailers can:

  • Make informed choices regarding a specific customer contact

  • Continue to update customer’s old address with new address in months 1 through 18

  • Detect “probable” moves months 19 through 48

    • choose to suppress the customer from the list or

    • determine the actual new address by engaging the services of a full-service NCOALink™ licensee.


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Features & Benefits

ANKLink™

  • Improves overall value of mail

  • Improves potential response rates

    • Removes unproductive mail from mailings

  • Reduces volume and cost of UAA handling

  • Positive effect on current residents by reducing mail addressed to prior residents

  • Environmentally friendly


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Using ANKLink™

United States Postal Service®

Intelligent Mail Address Quality


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ANKLink™

Applying

  • No Added Certification

  • Download From RIBBS

    • http://ribbs.usps.gov/files/ncoalink/LSP%5FINFO/ANKLINK_REQUESTFORM.DOC

      …Or

    • http://ribbs.usps.gov/files/ncoalink/EU%5FINFO/ANKLINK_REQUESTFORM.DOC

  • Fill-In and Fax to NCSC @ 901.681.4579

  • Fees

    • Limited Service Providers $3,500

    • End User Mailer $750


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ANKLink™

Performance Requirements

  • Move Effective Date

  • CSL Record Length Increase to 2200 Bytes

    • All NCOALink™ Service Providers and End Users

    • Capture ANKLink Statistics

    • Updates by August 31

  • New Required Text Documentation


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ANKLink™

Trademarks & Advertising

  • NCOALink™ Rules Apply

  • Not an Acronym

  • TM in Superscript

  • Only as an Enhancement to NCOALink™

  • Cannot Claim Move Update Requirement Qualification



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Thank you!

National Customer Support Center

800-589-5766


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