The Ethical Connection:. Public Relations & Journalism. Public Relations & Journalism. Different but much in common Major emphasis on writing Gathering information, synthesizing Interviewing Using the channels of mass media, including the Internet Ethical values.
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- No mandatory period of apprenticeship
“Journalists should (1) refuse gifts, favors, fees, free travel and special treatment, and shun secondary employment, political involvement, public office, and service in a community organizations if they compromise journalistic integrity, and (2) deny favored treatment to advertisers and special interests and resist their pressure to influence news coverage.”
Dr. Dennis L. Wilcox
Professor of Public Relations
San Jose State University, California