Sports Footwear and Apparel I ndustry Analysis. Group 4: Josh Fernino Brent Hare Victor Hemmati Lance Hollister Chris Kerschen Ty Parasiliti Vincent Ukwu. Nike Corporation . Defining The Industry . Industry Defined.
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1) They are an attractive alternative product or service, which customers can easily shift to if there are low switching costs
2) The availability of substitutes invites customers to make price, quality and performance comparisons
CAN I JUMP HIGHER?
CAN I RUN FASTER?
IS IT CHEAPER?
What is worth ?