以 .NL 為 .TW 域名推廣參考 - PowerPoint PPT Presentation

albert
nl tw l.
Skip this Video
Loading SlideShow in 5 Seconds..
以 .NL 為 .TW 域名推廣參考 PowerPoint Presentation
Download Presentation
以 .NL 為 .TW 域名推廣參考

play fullscreen
1 / 7
Download Presentation
以 .NL 為 .TW 域名推廣參考
373 Views
Download Presentation

以 .NL 為 .TW 域名推廣參考

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. 以.NL為.TW域名推廣參考

  2. Agenda • Taiwan versus Netherlands • World Domain Statistics • .NL Offerings • Digital Brand Management • Useful Links

  3. Taiwan vs. Netherlands (2001-2002)

  4. World Domain Statistics (as of 02.08.2003)

  5. .NL Offering • .NL Registration, Second Level • .NL for Personal, Third Level • Second Level: 100~999 • Example: www.johnsmith.108.nl • Example:www.boeing.747.nl; www.peugeot.206.nl • Administrated By SIDN (Stichting Internet Domeinregistratie Nederland) • Over 1400 Pan-European Participants/Registrars/Agents • Category I: For European Participant; Performed as Registrar • Category II: For Dutch Participant and For Advisory Only • Participant Council • Two offerings only: .nl commercial and .nl personal • Jan 2003, unrestricted .NL registration • Updated Dispute Policy Developed By Domain Debate Project

  6. Digital Brand Management Multinational Companies in NL • Shell, ABN AMRO, Phillips, Unilever, etc • Register Company Name, Product Names, Marketing Campaign • Related Domain Name Protection • Pros: www.shell-me.com (make it a ccTLD?) • Cons: www.shellfacts.com • Average Number of Domain Name Registered per company: 300 (all TLDs, unofficial estimate) • ccTLD  Redirect  gTLD/country

  7. Useful Links • http://www.sidn.nl • http://www.domainworldwide.com • http://www.1globalplace.com/ • http://www.tnsofres.com/ger2002/ • http://www.cw.com.tw