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? .NL ? .TW ?????? - PowerPoint PPT Presentation


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以 .NL 為 .TW 域名推廣參考 Agenda Taiwan versus Netherlands World Domain Statistics .NL Offerings Digital Brand Management Useful Links Taiwan vs. Netherlands (2001-2002) World Domain Statistics (as of 02.08.2003) .NL Offering .NL Registration, Second Level .NL for Personal, Third Level

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agenda
Agenda
  • Taiwan versus Netherlands
  • World Domain Statistics
  • .NL Offerings
  • Digital Brand Management
  • Useful Links
nl offering
.NL Offering
  • .NL Registration, Second Level
  • .NL for Personal, Third Level
    • Second Level: 100~999
      • Example: www.johnsmith.108.nl
      • Example:www.boeing.747.nl; www.peugeot.206.nl
  • Administrated By SIDN (Stichting Internet Domeinregistratie Nederland)
    • Over 1400 Pan-European Participants/Registrars/Agents
      • Category I: For European Participant; Performed as Registrar
      • Category II: For Dutch Participant and For Advisory Only
      • Participant Council
    • Two offerings only: .nl commercial and .nl personal
  • Jan 2003, unrestricted .NL registration
    • Updated Dispute Policy Developed By Domain Debate Project
digital brand management
Digital Brand Management

Multinational Companies in NL

  • Shell, ABN AMRO, Phillips, Unilever, etc
  • Register Company Name, Product Names, Marketing Campaign
  • Related Domain Name Protection
    • Pros: www.shell-me.com (make it a ccTLD?)
    • Cons: www.shellfacts.com
  • Average Number of Domain Name Registered per company: 300 (all TLDs, unofficial estimate)
    • ccTLD  Redirect  gTLD/country
useful links
Useful Links
  • http://www.sidn.nl
  • http://www.domainworldwide.com
  • http://www.1globalplace.com/
  • http://www.tnsofres.com/ger2002/
  • http://www.cw.com.tw