Mather LifeWays Mather LifeWays is a unique not-for-profit organization. We enhance the lives of older adults through lifestyle and residential alternatives that create Ways to Age Well.®
Ways to Age Well • Senior Residences • Institute on Aging • Community Initiatives
Community Initiatives • Founded as a way to increase our ability to serve older adults • Designs services and programs to help neighborhoods become better places to live, work, learn and play.
Café Plus Concept It starts with a cup of coffee-and from there the possibilities are endless.
Starbucks Experience -Not a coffee company -”America’s Living Room”, “Third Places”, “Being Spaces” -Eased problem of social disconnection by offering somewhere to just hang out -Filled need for public gathering spot -Social glue: coffee (Psychology Today, September/October 2007, p. 99-102)
Café Plus Services • Centered around reasonably priced food and a friendly atmosphere. • A one-stop-shop where customers can get all they need: food, friendship, fun.
Two Lenses of Aging Challenges: Services and support that help people with encountered frailty Opportunity: Services and programs that help people take maximum advantage of time in retirement.
Goals • Change way society thinks about older adults • Change way older adults view themselves
Engagement • What it is • Focus on people as individuals
Supportive Research • Social activities found to prolong life. (Thomas Glass, Harvard School of Public Health, 1999) • Social engagement has an independent influence on how long we live.(Robert D. Putnam, Bowling Alone, 2000)
Potential Benefits • Attract the 50+ market • Redefine senior living • Establish collaborative partnerships in community
Location Considerations • Location • Street visibility • Familiarity/reputation • Accessibility • Existing foot traffic
Space Needs • Ageless design • Creating the space • Computer Lab • Other areas
Conference Rooms become computer labs. Lounges become the perfect place for exercise classes and lectures.
It IS a Restaurant! • Food brings people together • Choice is key • Open to the community
Menu • Regular • Specials • Added touches
Rewards Program • Atool to create/reinforce ownership • $50 for individual • $95 for couple • Name badge with barcode
“Enlightened Hospitality” • Not enough to have a superior product. • It’s how make your customers feel while using your product that distinguishes you. • Service bonds customers to you. • Service is the delivery of a product. Hospitality is how the delivery of a product makes its recipient feel.
Vital Connections • Welcome • Initiate • Invite • Personalize • Appreciate
Doesn't it bother you that you have to get up in the morning and you have to put on a bunch of pieces of flair? -Office Space
Adaptations • Senior Centers • Senior Living Communities • Hospitals • Special populations (homeless, Centers for Working Families, LGBT) • Community Centers
You too can do • Chez Nous by Interfaith Community Care in Sun City, AZ http://www.interfaithcommunitycare.org/cheznous.asp • Birt’s Bistro and Bookstore, also by Interfaith Community Care, will open in Sun City West later this year.
Café Plus in Japan! • Nagoya City, Japan • Yu-Yu Chiteki is a Café modeled on Café Plus • http://www.yuyuchiteki.com/
Campbell Street Café, Valparaiso, IN • Part of a CCRC. • http://www.pinesvillage.org/campbell_st.html
Café Plus Workshops June 24-25 or October 21-22 $975 (includes toolkit) Contact: Elizabeth Sassen Mather LifeWays 1603 Orrington Avenue, Ste. 1800 Evanston, Illinois 60201 (847) 492-6806 firstname.lastname@example.org
QUESTIONS? If your question is not answered during the Q&A session, feel free to email me at: BSassen@MatherLifeWays.com
Don’t Forget Your Free Copy of Aging in Stride NCOA and Caresource are pleased to offer first-time registrants for this Healthy Aging Briefing Series a complimentary copy of the book, Aging in Stride, which includes the new supplement Just In Case: Emergency Readiness for Older Adults and Caregivers. To receive your copy, please visitwww.AgingInStride.org/NCOAoffer. Or just email email@example.com with your name, title, organization, mailing address, phone number, and date of the Briefing you participated in. One free copy per registrant, please.