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Have you have been to The Puyallup Fair? PowerPoint Presentation
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Have you have been to The Puyallup Fair? - PowerPoint PPT Presentation


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Have you have been to The Puyallup Fair?. Background. Originated as the Western Washington Fair Initial use as Animal/Agricultural Exhibits Attendance Importance for Growth Annual Themes 2007 “Happy is Good”. Industry Detail .

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Presentation Transcript
slide2
Have you have been to

The Puyallup Fair?

background
Background
  • Originated as the Western Washington Fair
  • Initial use as Animal/Agricultural Exhibits
  • Attendance Importance for Growth
  • Annual Themes
    • 2007 “Happy is Good”
industry detail
Industry Detail

A periodic exhibition, of entertainment, a gathering of buyers and sellers, and charitable events

  • Amusement Park Rides
  • Entertainment
    • Free Entertainment
    • Concerts
    • Ethnic
  • Fast Food
  • Exhibits
    • Education Building
    • Floral Building
    • Home Arts
    • Hobby Hall
  • Animal Exhibits
    • Rodeo
  • Agriculture Show
target market
Target Market
  • Full Coverage Strategy
    • Family oriented
  • Target Audience: Ages 16-25 years of age
  • Generation Y
    • How they affect The Fair
problem
Problem
  • Age groups at The Fair
    • 13-18 years of age (17%)
    • 19-24 years of age (12%)
  • Utilization of Marketing Opportunities
campaign objective
Campaign Objective
  • Objective: Increase attendance and awareness in the 16-25 age group
  • High School and College Night
    • Artist Selection
    • Battle of the Bands
    • Advertising Methods
modern poster art
Modern Poster Art
  • Dark and Messy
  • “Seattle Sound”
  • Artwork Relates to

Musical Mood

  • Eye-catching
media placement
Media Placement
  • Print
  • Press Release
  • Media (technology advancement)
    • Commercial
  • Internet
measuring success
Measuring Success
  • Fair Attendance
    • Ticket Sales
    • Incentives
  • Awareness
    • Facebook
    • Email Subscriptions
    • Click Rates
    • Surveys
limitations
Limitations
  • Reputation
  • Date/Schedule
  • Weather Conditions
  • In cooperation to Change
  • Economic Factors
  • Inaccurate Information
additional suggestions
Additional Suggestions
  • Car Show
  • Reimplementation of the Teen Advisory Board
  • Mascot
    • Emotional Connection
    • Merchandise
  • Debit Cards