Have you have been to The Puyallup Fair? - PowerPoint PPT Presentation

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Have you have been to The Puyallup Fair?

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Have you have been to The Puyallup Fair?
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Have you have been to The Puyallup Fair?

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Presentation Transcript

  1. Have you have been to The Puyallup Fair?

  2. Background • Originated as the Western Washington Fair • Initial use as Animal/Agricultural Exhibits • Attendance Importance for Growth • Annual Themes • 2007 “Happy is Good”

  3. Industry Detail A periodic exhibition, of entertainment, a gathering of buyers and sellers, and charitable events • Amusement Park Rides • Entertainment • Free Entertainment • Concerts • Ethnic • Fast Food • Exhibits • Education Building • Floral Building • Home Arts • Hobby Hall • Animal Exhibits • Rodeo • Agriculture Show

  4. Target Market • Full Coverage Strategy • Family oriented • Target Audience: Ages 16-25 years of age • Generation Y • How they affect The Fair

  5. Problem • Age groups at The Fair • 13-18 years of age (17%) • 19-24 years of age (12%) • Utilization of Marketing Opportunities

  6. Does this appeal to ages 16-25?

  7. Campaign Objective • Objective: Increase attendance and awareness in the 16-25 age group • High School and College Night • Artist Selection • Battle of the Bands • Advertising Methods

  8. Modern Poster Art • Dark and Messy • “Seattle Sound” • Artwork Relates to Musical Mood • Eye-catching

  9. Media Placement • Print • Press Release • Media (technology advancement) • Commercial • Internet

  10. Measuring Success • Fair Attendance • Ticket Sales • Incentives • Awareness • Facebook • Email Subscriptions • Click Rates • Surveys

  11. Limitations • Reputation • Date/Schedule • Weather Conditions • In cooperation to Change • Economic Factors • Inaccurate Information

  12. Additional Suggestions • Car Show • Reimplementation of the Teen Advisory Board • Mascot • Emotional Connection • Merchandise • Debit Cards

  13. Any Questions?