Concrete Entertainment & EarthQuake Media. EarthQuake Media. Earthquake Media is a media buying and planning agency. We are smart, nimble and independent Founded in 1999 EarthQuake Media specializes in interactive media research, strategy, planning, buying and analysis
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Earthquake Media is a media buying and planning agency. We are smart, nimble and independent
Founded in 1999 EarthQuake Media specializes in interactive media research, strategy, planning, buying and analysis
Our team consists of experienced senior media people from large and small agency backgrounds and brands
Some of our clients include, HBO, Cinemax HD, The Princeton Review, Answers.com, College.com
Robert has a solid decade of integrated media experience with a strong focus on building and executing new media campaigns. Robert’s areas of expertise include broadcast media, online media, corporate strategy development, and marketing planning and strategy. At EarthQuake Robert works with a variety of clients including HBO, Cinemax, HDNet/Magnolia Pictures, and the Film Movement.
Before joining EarthQuake, Robert was the Director of International Broadcast Services for Yahoo, where he developed and implemented the Internet broadcast business model in 24 countries outside the United States. At Yahoo, Robert served as a company evangelist for emerging media. As well, he counseled senior management at Yahoo on how to sustain the business long term in their local countries.
Jeff develops fully integrated campaigns for HBO, Cinemax, Magnolia Pictures, and Film Movement. He works across Internet, TV, print, radio, sponsorship, out-of-home and wireless media.
Prior to joining EarthQuake, Jeff was a Senior Media Manager at VNU Business Marketing, within their Worldwide Sports Division. There he was involved in the business-to-business media marketing for clients such as Under Armour Athletic Apparel, Starter Apparel, and Woolrich Brands. Jeff earned a bachelor’s degree from Fordham University in New York.
Where Is Your Audience
*There is very little record label advertising on ‘gamer’ sites, based on an advertiser review of the top 5 sites
1NIELSEN//NETRATINGS, NETVIEW, JUNE 2006 2UGO NETWORK OR UGO GAMES NETWORK, NIELSEN NETRATINGS NETVIEW, FALL 2006 RELEASE
The goal was to engage Hispanic entertainment enthusiasts online to drive tune-in awareness for the final season of ‘Sex and the City’ on HBO Latino.
The messaging had to be enticing and strategically targeted for relevancy. We needed high reach and high share of voice vehicles to drive as much traffic as possible within a two-week period. The online media also needed to be consistent with the look and feel of the traditional campaign strategy.
We secured prominent media placements in relevant areas of select targeted properties to consolidate maximum share of voice on those properties. Rich media assets were used to tease the upcoming season. User polls were created to promote interaction with the target audience and facilitate viral activity.
During the course of a two week flight, over 70,000 users interacted with the campaign, at an average CTR of 1.30%. The campaign over delivered planned media by 119%.
Source: * Nielsen
Source: ** Mediamark Research
Source: * Mediamark Research
Source: * Forrester Research
Source: ** Pew Internet and American Life Project
Source: * Forrester
Source: ** Comscore
Source:* Mediamark Research