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FTD.de February 2008 Product portfolio: Website High net profile Sociodemographic data on the users of FTD.de Index 72 % are men 148 66 % are 20-49 years old 137

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ftd de

FTD.de

February 2008

high net profile
High net profile

Sociodemographic data on the users of FTD.de

Index

72 % are men 148

66 % are 20-49 years old 137

54 % have an high education level* 250

53 % work in qualified and managerial professions** 230

38 % have an own net income of € 2.500+ 326

38 % Business elite1 231

17 % Young & educated elite2 438

10 % Urban elite3 736

9 % Top decision makers 800

Source: AGOF internet facts 2007-III, based on number of unique users per week

* A-levels and higher

** Self-employed people, Freelancers, medium and senior executives, civil servants (higher grades)

1 medium and large size self-employees, medium and senior executives

2 25-39 years old, university degree

3 University degree, own net income EUR 3.000+, cities with more than 500 thsd. Habitants

 top decision makers = self-employed with at least 6 employees, independent occupations, managerial

staff or higher civil servants with university/technical college degree and a personal net income of at l least Euro 3,500 per months

almost on level with handelsblatt com
Almost on-level with handelsblatt.com

Unique users per month

Unique users in ’000

Source: AGOF internet facts 2007-III, Unique users in ’000. – Period: average month

Basis: Total population (64.82 million)

slide5

FTD.de is one of the leading business websites

Unique users per week

Unique users in ’000

Source: AGOF internet facts 2007-III, Unique users in ’000. – Period: average week

Basis: Total population (64.82 million)

at the forefront of business
At the forefront of business

Business elite*

Index

Structural values in %

231

229

230

158

206

189

176

Source: AGOF internet facts 2007-III, Unique users in ’000. – Period: average week

Basis: Total population (64.82 million)

*medium and large size self-employees, medium and senior executives

the management trusts in ftd de
The management trusts in FTD.de

Top decision makers*

Top decision makers (`000)

Source: AGOF internet facts 2007-III, Unique User in `000 - Period: average week

Basis: Total population 64,82 mill.

* Self-employed with at least 6 employees, independent occupations, managerial staff or higher civil servants with university/technical college degree and a personal net income of at least Euro 3,500 per months

business website users are predominantly male
Business website users are predominantly male

Gender – Unique users per week

Index

148

143

150

54

59

52

Source: AGOF internet facts 2007-III, structural values shown in %, based on number of unique users per week

Index vs. Total population AGOF internet facts 2007-III (potential: 64.82 million)

slide9

118

65

158

133

129

67

160

114

157

114

130

68

FTD.de reaches the most attractive age groups

Age groups – Unique users per week

Structural values in %

Index

69

68

64

Source: AGOF internet facts 2007-III, structural values shown in %, based on number of unique users per week

Index vs. Total population AGOF internet facts 2007-III (potential: 64.82 million)

slide10

Education takes them to the top

Respondent’s education – Unique users per week

Structural values in %

Index

82

80

77

161

178

181

312

299

337

Source: AGOF internet facts 2007-III, structural values shown in %, based on number of unique users per week

Index vs. Total population AGOF internet facts 2007-III (potential: 64.82 million)

slide11

Car fanatics

Respondent’s interest in cars – Unique users per week

Structural values in %

Index

229

198

209

144

143

144

137

131

129

Source: AGOF internet facts 2007-III, structural values shown in %, based on number of unique users per week

Index vs. Total population AGOF internet facts 2007-III (potential: 64.82 million)

slide12

Eyecatcher

Respondent’s opinion on cars – users in the last 14 days

Structural values in %

Index

233

215

209

608

417

378

175

96

99

Source: ComNet 11.0, structural values shown in %, based on number of users in the last 14 days

Index vs. Total population ComNet 11.0 (potential: 55.13 million)

homepage
Homepage

Content:

  • Provides an overview of the top topics under Companies, IT Industry, Finance, Politics, Comments, Heads + Careers and Sport headings.
  • The home page leads with top news across subject headings, followed by the individual sections and their top news items.
  • The contents are updated several times a day as required by the news situation.

Target group:

  • The home page is the central point of entry. In other words, it covers the full range of FTD.de users.
  • Given the large number of page impressions, it is especially suitable for campaigns aimed at extensive coverage.

Advertising formats:

  • All standard advertising formats are available.
  • Promotional placements for the Online Special and, if appropriate, sub-channel special formats.
automotive
Automotive

Content:

  • Subdivided into the editorial areas driving reports, new models, practice tests, background, fascination and motor industry.
  • A used car reckoner and route planner and other useful tools round off the editorial services under sub-heading Service Tools.

Target group:

  • Especially relevant for users who are interested in comprehensive coverage of the automotive because, for example, they are considering a purchase in this area.

Advertising formats:

All standard advertising formats are available.

wallpaper
Wallpaper

Characteristics:

  • The largest and most attention- grabbing advertising format.
  • Particularly suitable for campaigns in which branding targets or ambitious click targets are pursued over a short campaign period.
  • The format offers the widest range of design options by which to attract user attention.

Technical data:

  • Format: individual, with or without background colour depending on design
  • Max. file size: c. 60 KB

Booking options:

Can be placed in all booking units.

For further details visit www.quality-channel.de/public/werbeformen/uebersicht.php

ftd video formats
FTD video formats
  • Since 2006 FTD.de has provided on weekdays as a multimedia add-on to the existing website video formats produced in-house in addition to video coverage of current events.
  • These exclusive FTD video formats are produced and presented by the FTD editorial department in the newspaper’s own TV studio.
  • With its video formats FTD.de keeps its users informed on latest developments in companies and the financial sector.
  • In the new video player FTD users enjoy in a comfortable screen resolution a good overview of all the latest videos in addition to the video that happens to be playing.
  • The new video player offer advertising partners advertising integration opportunities that consist of a combination of full-screen video and a standard superbanner ad as a reminder.
ftd video format sponsorship advertising formats
FTD video format sponsorship – Advertising formats

Advertising

  • Advertising partners have an opportunity to present themselves optimally in their own advertising video as an intro or outro (max. 10 seconds).
  • A 728 x 90 pixel superbanner in the video player as a reminder
slide21

Sponsorship of FTD video formats – Sequence

Customer’s advertising clip – intro sponsorship –

User clicks

  • Customer’s video clip as a sponsorship intro
  • Max. 10 seconds

Customer’s advertising clip – outro sponsorship –

  • FTD “Business a.m.” or “Thema des Tages” for example (approx. 2:30 minutes)
  • Superbanner as an advertising reminder
  • Customer’s video clip as a sponsorship outro
  • Max. 10 seconds
editorial content of ftd video formats
Editorial content of FTD video formats

Since September 2007 the FTD has produced in its new FTD television studio the new FTD video formats “Business a.m.” and “Das Thema des Tages.”

  • Business a.m. is the morning magazine for decision makers with an overview of relevant news that comes to the point and includes stock market prices and a summary of deadlines in the day ahead.
  • The “FTD-Thema des Tages” takes a more detailed look at an important topic of the day.

The topics covered include:

  • Relevant issues from business, politics and the stock market
  • General interest topics with a business connotation
  • Sporting events of overriding importance or with a commercial context
slide23

The cost of video format sponsorship

FTD video format sponsorship

Term:

1 month

Media performance: 50,000 hits

  • Incorporation of the sponsor’s advertising video clip (maximum 10 seconds)
  • Customer’s motif in 728 x 90 pixel format
  • Intro/outro sponsorship with the partner’s video in all of the FTD’s video programmes
  • Superbanner in the video player

Package price:

€4,500.-

  • Qualifies for agency commission and discount
maserati proposal
Maserati Proposal
  • 1 month x Video Sponsorship

Rate: €4,500 per month

Guaranteed number of Ad Impressions: 50,000 per month

  • 3 weeks x Wallpaper format on Auto Section

Rate: €7,000 per week

Guaranteed number of Ad Impressions: 175,000 per week

  • 1 day x Wallpaper format on Homepage

Rate: €10,000 per day

Guaranteed number of Ad Impressions: 170,000 per day

maserati proposal26
Maserati Proposal

1 month x Video Sponsorship €4,500

3 weeks x Wallpaper format on Auto Section €21,000

1 day x Wallpaper format on Homepage €10,000

GROSS TOTAL €35,500

Minus 10% Euroweb €31,950

CLIENT NET €31,950

Minus 15% Agency commission €27,157.50

AGENCY NET €27,157.50

Guaranteed number of ad impressions for campaign:

50,000 for Video Sponsorship

525,000 for Auto section

170,000 for Homepage

reference clients in 2007
Reference Clients in 2007
  • Audi
  • BMW
  • Jaguar
  • Land Rover
  • Porsche
  • Lexus
  • Saab
  • Volkswagen
  • Opel
  • Mazda
  • Peugeot