Demystifying blogs from their present value to how they can help seo
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Demystifying Blogs: From Their Present Value to How They Can Help SEO Presented by Nancy McCord President of McCord Web Services LLC SEO Consultant Professional Blogger Why Should You Blog? Strong SEO benefits Builds web authority Builds content quickly Adds fresh content to your website

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Demystifying blogs from their present value to how they can help seo l.jpg

Demystifying Blogs: From Their Present Value to How They Can Help SEO

Presented by Nancy McCord

President of McCord Web Services LLC

SEO Consultant

Professional Blogger


Why should you blog l.jpg
Why Should You Blog? Help SEO

  • Strong SEO benefits

    • Builds web authority

    • Builds content quickly

    • Adds fresh content to your website

    • Builds inbound links

    • Keeps the search spiders coming

    • SEO Pros agree on blogging’s SEO importance

    • Blog posts may rank organically separate from website

  • Puts a human face on your business

  • Establishes you as an authority in your industry


Why should you blog3 l.jpg
Why Should You Blog Help SEO

  • Increases website stickiness

  • Increases website traffic on the order of 25 to 34%

  • Improves Web Visibility - search queries act as entry points


Why i can t blog l.jpg
Why I Can’t Blog? Help SEO

  • Not enough time during the day

  • No topic ideas

  • Not a good writer

  • Working social networking platforms instead

  • Is anyone reading my blogs? I have no comments

  • Can’t be consistent with posting

  • Too time consuming

  • Simply don’t want to do it or don’t understand the value of blogging


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Blogging Best Practices Help SEO

  • Keep your post short and keyword dense

  • Preferred blog post length is 250 words

  • Make sure your title is catchy, teasing, and uses your keywords and location if important

  • Be conversational no “one should consider” use You’s

  • Never steal content or use Google Images

  • Link to other sites as well as your own website

  • Use good anchor text in your links

    • ex. When you need a blog writing expert see us.


Crafting the perfect title l.jpg
Crafting the Perfect Title Help SEO

  • Catchy

  • Keyword dense

  • Consider questions

  • Consider definitions

  • Using location descriptions if you serve a local market

    Can You Ever Remove Personal Information From Google?

    A Good Idea Gone Bad - Way Bad

    Does Twitter Impact Your SEO Placement?

    What to Know About Moving Your Website to a New Web Host

    IE 8 Web Slices Explained


Blog productivity tips l.jpg
Blog Productivity Tips Help SEO

  • Stay on topic no overly personal stuff.

  • Try a 1 to 3 part series of posts on one topic.

  • Consider a special feature like client highlight or case study every Friday.

  • Get double duty from blog posts – use for your newsletter or more fully develop for website content.

  • Set aside a time each day or week for blogging.

  • Keep a notebook to write down topics anywhere anytime. Blog from your topics.


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Blog Productivity Tips Help SEO

  • Blog ahead

    • Blog at soccer practice, doctor’s office using your laptop.

    • Blog on the weekend for the full week.

  • Time yourself

    • Complete your blog in 10 minutes.

    • Don’t labor or wordsmith excessively over your post.

  • Stick with it, don’t give up the benefits organically for website that stick with blogging are huge!


Blog set up recommendations l.jpg
Blog Set Up Recommendations Help SEO

  • Preferred

    • WordPress posts archived under your domain

      • www.mccordweb.com/blog not blog.mccordweb.com

    • You will build web authority and help your domain and organic placement with this set up.

  • Second Best

    • Use Blogger.com or other offsite blog service

    • You will still get traffic and link benefits but not web authority, web visibility or organic benefits.


Organic search placement realities l.jpg
Organic Search Placement Realities Help SEO

  • Blog posts are indexed as if they were web pages.

  • Blog posts can appear in the organic search results.

  • Blog posts can out perform your own website pages organically.

  • Blog posts can be the “doorway” through which a visitor accesses your website.

  • Large websites are preferred by Google versus small websites – it’s an “authority” thing.

  • Easiest way to build content quickly.


Putting your blog to work for you l.jpg
Putting Your Blog to Work for You Help SEO

  • Don’t just blog about your products and services

  • Show your personality

  • Share your knowledge freely

  • Offer free tips and information

  • Don’t be afraid to talk about your point of view

  • Link to and talk about information on other websites (but not competitors)

  • Trawl for news in your industry and blog on it

  • Become the “authority” in your area of expertise


How to get started blogging l.jpg
How to Get Started Blogging? Help SEO

  • No html or programming knowledge

    needed

  • Free blogging platforms to consider

    • www.Blogger.com – our preferred

    • www.WordPress.com

    • www.TypePad.com

  • Link to your website from your blog

    and link from your website to your blog

  • Don’t think too hard, just get start!


Professional blog writing services l.jpg
Professional Blog Writing Services Help SEO

  • Although there is never a replacement for you, we do provide professional blog writing services if you need them.

    • Jade Level 150 to 190 words $18 per post

    • Ruby Level 200 to 250 words $22 per post

    • Emerald Level 270 to 320 words $28 per post

    • Amethyst Level 340 to 390 words $32 per post

      Prices above are for a minimum frequency of 3 days a week. We do provide less frequent blog posts at a slightly higher fee. We use only American speaking college educated writers.


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