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An Inside Look at the Automotive Industry (Prestige Auto Co.) By: Cicilia Anggara Amanda Aprilia Peter Labib Jin Y PowerPoint Presentation
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An Inside Look at the Automotive Industry (Prestige Auto Co.) By: Cicilia Anggara Amanda Aprilia Peter Labib Jin Y - PowerPoint PPT Presentation


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An Inside Look at the Automotive Industry (Prestige Auto Co.) By: Cicilia Anggara Amanda Aprilia Peter Labib Jin Yong Park Loide Siahaan Andry Soenario. Agenda. Introduction GM analysis Toyota analysis New recommendations Conclusion. GM Strengths.

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An Inside Look at the Automotive Industry

(Prestige Auto Co.)

By:

Cicilia Anggara

Amanda Aprilia

Peter Labib

Jin Yong Park

Loide Siahaan

Andry Soenario

agenda
Agenda
  • Introduction
  • GM analysis
  • Toyota analysis
  • New recommendations
  • Conclusion
gm strengths
GM Strengths
  • Robust revenue growth in Asia
  • Strong brand portfolio
  • Improvement in reliability
  • Advanced technology
gm weaknesses
GM Weaknesses
  • Poor performance in North America
  • Weak profitability
  • Vehicles seen as plain and unattractive
  • Negative Company Culture
gm opportunities
GM Opportunities
  • Increase market share in Asia
  • Introduction of new attractive vehicles

Example: Saturn Aura, Cadillac Escalade

  • Roll out fully electronic and hydrogen cars
gm threats
GM Threats
  • Rise in the price of raw materials
  • Supplier in Delphi is bankrupt
  • Low capital spending
  • Japanese roll out hydrogen and electric cars
toyota strengths
Toyota Strengths
  • High Commitment
  • Powerful communication skill
  • Trust from top management to low management
  • Value diversity
  • Fulfill customers’ demand
toyota strengths8
Toyota Strengths
  • Customers’ satisfaction is #1
  • Target different segments of customers
  • TPS (Toyota Production System)
    • Just in time strategy
toyota weakness
Toyota Weakness
  • Global Business
  • Barrier to entry European Market
toyota opportunities
Toyota Opportunities
  • Brand name for ‘reliability’ for 40 years
  • Introduce new innovation
  • High-technological automobile
  • Word-of-Mouth fame
toyota threats
Toyota Threats
  • Compete with Honda
  • Compete with China
  • Monetary competition
    • Rebate, non-APR finances, discounts
recommendations for automotive industry
Recommendations for automotive industry

Standard Company Cultures

  • Having a good relationship with suppliers
  • Establishing effective communication cultures
  • Developing program management cultures
competitive advantages
Competitive Advantages
  • Important to develop competitive advantages
  • Our aim: be the “Starbucks of the industry.”
  • Provide a superior experience:
    • before
    • during
    • after buying a car.
more on competitive advantages
More on Competitive Advantages
  • Aggressively market with incentive deals
  • Train employees on how to sell cars
  • We must have a superior service experience
supply chain relationships
Supply Chain Relationships
  • Communication is key
  • Weed out ineffective supply chain members
  • Maintain and reward supportive supply chain members
how to select members of the supply chain
How to Select Members of the Supply Chain
  • Takes time to develop a good supply chain
  • Each employee needs to:
    • Understand
    • Agree to the processes of the organization
  • In order to do that:
    • Relationships must emphasize trust, commitment, and respect
pull strategy
Pull Strategy
  • Consumers demand the products

Example: Toyota Production System (TPS)

  • Avoids overproduction
  • Increase profit
empowering supply chain
Empowering Supply Chain
  • Create an atmosphere of inclusion
  • Everyone has a voice
  • Their voices must be listened
  • Receptive to input from different areas
target different segments to keep customers
Target Different Segments to Keep Customers
  • Fulfill what customers want
  • Varieties in models, price, and engine
  • Build loyal customers
motivation
Motivation

Motivation for employees

  • Reward
  • Freedom for any ideas
  • Excellent workplace

Motivation for dealerships

  • Reward
  • The Prestige Company motivates dealerships and employees
leadership
Leadership
  • Trait Theory

1. Desire to lead

2. Self confidence

3. Be smart

4. A good selling strategy

to be a good leader
To be a good leader
  • Proper training and education
  • Ability to deal with the all components
  • Solve problems in real-life situations
  • Work as group
work places
Work Places
  • Team Work
  • Diversity
  • Employees Compensation

401 K, health care insurance, and retirement fund

conclusion
Conclusion
  • Positive culture
  • Trust, commitment, and respect
      • (Long-lasting relationship in supply chain)
  • Diversity
  • Motivation through relationships & reward
  • Imperfectly imitable competitive advantage
  • Theory of constraints