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Believe In Oklahoma. #1 Local News TV Web Site. 2009 Goals & Objectives.

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Presentation Transcript
believe in oklahoma

Believe In Oklahoma

#1 Local News TV Web Site

2009 goals objectives
2009 Goals & Objectives
  • Believe in Oklahoma started in 2006. This successful program continues to highlight local businesses in Oklahoma with an outreach campaign committed to educating viewers on the importance and growth of Oklahoma businesses
  • KOCO 5 wants to celebrate your place in Oklahoma by making you a part of our Believe in Oklahoma campaign
  • Create a partnership with KOCO 5, devoted to providing information on where ClimateMaster came from and where it is going, while showcasing your Oklahoma Heritage
  • Create an interactive effort between KOCO 5 and KOCO.com to educate and increase the dialogue to viewers and our partners
program for success
Program for Success
  • KOCO 5 and ClimateMaster will develop a 12-month awareness multi-platform marketing campaign
    • Television, Internet, Outreach Events
  • KOCO 5 will air 4x :30 vignettes featuring ClimateMaster focusing on your Oklahoma message that ends with:

“We are ClimateMaster and We Believe in Oklahoma.”

  • Example topics include:
    • How long you have been serving Oklahoma
    • Company growth over the years
    • Outreach programs that support Oklahoma
    • Number of Employees
    • Involvement in the community

#1 Local News TV Web Site

examples of current vignettes
Examples of Current Vignettes

#1 Local News TV Web Site

koco 5 koco com lead okc market

Exciting

KOCO 5 & KOCO.com Lead OKC Market
  • #1 from 9 – 5p in W25 – 54*
  • Most Watched M – F 5p & 6p News in Oklahoma City*
  • 12 of the top 20 Prime programs W25 – 54*
  • #1 Local Television News Web Site**
  • 750,000 Unique Visitors per Month***

* Source: OKC NSI Nov ’07

** Source: Alexa.com

***Source: WebTrends 2008

koco com the 1 local television web site in okc
KOCO.comThe #1 Local Television Web Site in OKC*

#1 Local News TV Web Site

Sources: *Alexa.com 2008

**WebTrends Aug 07 – July 08

compare the effective reach of koco 5 s package to okc newspaper and radio
Compare the Effective Reachof KOCO 5’s Package to OKC Newspaper and Radio:

Average 3+ Reach Each Month

588,824

201,771

178,813

Newspaper: Audit Bureau of Circulation 6-Month average ending 3/31/08. Radio: Scarborough OKC Survey March 2008 M-Su 6a-Mid Cume A18+ for KJYO-FM, NSI NOV ’07 HH Rtg

campaign summary

Partnership

CampaignSummary

INVESTMENT:

$125,000

#1 Local News TV Web Site