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By Will Seastrom -Price Paul Brown Kathryn Guisto.  There's Hertz and There's "Not Exactly". Founded in 1918 Engage in car and truck rental and leasing business Primarily in Europe and U.S.A. Two Segments: Car Rental and Equipment Rental 8,000 locations in 146 countries

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by will seastrom price paul brown kathryn guisto
By

Will Seastrom-Price

Paul Brown

Kathryn Guisto

 There's Hertz and There's "Not Exactly".

introduction

Founded in 1918

  • Engage in car and truck rental and leasing business
    • Primarily in Europe and U.S.A.
  • Two Segments: Car Rental and Equipment Rental
  • 8,000 locations in 146 countries
    • Largest general use car rental company in the world.
  • Initial Public Offering in 2006
Introduction
intro cont

“Our solid performance reflects our ongoing ability to execute consistent strategies for generating top-line growth, controlling costs, and improving operational efficiency.” -Mark Frissora, CEO

  • Primary Problems
    • Product differentiation
    • Increasing gas prices
      • Price rises, demand decreases
  • http://www.youtube.com/watch?v=lf46hDT5SQQ
Intro Cont.
strengths

Offer not only car rentals

    • Sales
    • Service
  • Employees
    • Culture
      • Emphasize openness and high levels of communication
      • Accountability
      • Develop from within
        • Paid internships to college students
          • Promote within company
    • Have high compensation packages
      • medical, dental, vision and other insurance options, retirement plan, income savings plan, paid time off, employee discounts and tuition reimbursement.
Strengths
strengths cont

Hertz Recognized as top 100 international brand names

  • "Hertz is a very strong international brand, well recognized by business and leisure travelers around the world," said Wayne Burgoyne, Director of Sales and Marketing for Hertz Australia.
  • Fleet Size
      • Hertz- 550,000
      • Avis- 200,000
      • Enterprise- 600,000
Strengths Cont.
weaknesses

Higher gas prices

  • Decrease in air travel
  • Total travel expenditure ↑  Car rental sales ↓

Increase in Taxes/fees

  • The car rental industry continues to be hit by an increase in taxes and fees by local municipalities.
Weaknesses
opportunities
Increase in total travel expenditure
  • Total travel expenditure refers to leisure travel and business travel
  • Major reason for car rental is for travel in another city (leisure/business) where customer’s own car is not available
Opportunities
threats

Increase in fuel costs

  • Directly affect consumer driving behavior which correlates to rental decisions.

Increase in Taxes/fees

  • The car rental industry continues to be hit by an increase in taxes and fees by local municipalities.
Threats