uk marketing q2 marketing plan n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
UK Marketing Q2 Marketing Plan PowerPoint Presentation
Download Presentation
UK Marketing Q2 Marketing Plan

Loading in 2 Seconds...

play fullscreen
1 / 11

UK Marketing Q2 Marketing Plan - PowerPoint PPT Presentation


  • 149 Views
  • Uploaded on

UK Marketing Q2 Marketing Plan. Agenda. Marketing Organisation Events Planned Vendor Strategy . Marketing Organisation. UK Marketing Objectives 2013. Continue to develop a strong, resourceful and loyal channel Trained to vendor specifications (partner program)

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'UK Marketing Q2 Marketing Plan' - alamea


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
uk marketing q2 marketing plan
UK Marketing

Q2 Marketing Plan

agenda
Agenda
  • Marketing Organisation
  • Events Planned
  • Vendor Strategy
uk marketing objectives 2013
UK Marketing Objectives 2013
  • Continue to develop a strong, resourceful and loyal channel
    • Trained to vendor specifications (partner program)
    • Consistent marketing communications to customer base through channel partners
  • Deliver Multi-vendor solution campaigns
    • Direct to end user
    • Through the channel
  • Build upon UK market brand awareness
    • Industry events
  • Develop further our Social Media Engagement
    • LinkedIn, Twitter
    • @TomandTed (end customer) / @Exclusive_UK (partner)
    • Use #tags to discuss marketing campaigns
  • Ensure Lead Follow Up Process through Netsuite is working
  • Build a Demand Creation Team to be proud of
  • Deliver more campaigns through the channel
  • Continue to use Drive Rewards to deliver additional leads through the channel
q1 best idea activity
Q1 Best Idea/Activity
  • Aerohive – Retail Seminar
  • Aerohive/Mobile Iron - Appurity –BYOD Campaign
  • App Attack – has seen lots of clicks – and raised our profile within PAN – however we haven’t seen any leads of the back of it
  • Best Activity – Renew UP/Switch UP
    • Existing Fortinet customers to upsell on existing Fortinet products &encourage sale of additional Fortinet advanced Tech products
biggest challenge faced
Biggest Challenge Faced
  • Funding – not enough!
    • None allocated from EXN
    • We need funds especially for Emerging vendors
  • Multi-vendor competitiveness
    • Fortinetvs PAN – not wanting to be part of multi-vendor events
    • Aerohivevs Aruba – who do we use at what time
  • Drive
    • Vendor approvals can be difficult to get
ipexpo
IPExpo
  • Exclusive Networks Zone
  • Exclusive Networks Demo Theatre
  • Sponsored Bar (with –exclusive use for partners)