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Engaging building users. Lessons from the ‘frontline’. CREATE Centre 25 September 2008 Simon Roberts Chief Executive. Outline. Centre for Sustainable Energy Our Big Energy Challenge – linking technical and human approaches 100 ideas house – communications beyond the ‘green-and-keen’

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lessons from the frontline

Engaging building users

Lessons from the ‘frontline’

CREATE Centre25 September 2008Simon RobertsChief Executive

outline
Outline
  • Centre for Sustainable Energy
  • Our Big Energy Challenge – linking technical and human approaches
  • 100 ideas house – communications beyond the ‘green-and-keen’
  • Lessons we’ve learned (and still struggle to apply)
about us
About us
  • One of the UK’s leading energy charities
  • Spent the last 30 years sharing our knowledge and practical experience to enable people to change the way they think and act on energy
  • Innovation in energy advice, training & education, community and organisational engagement and policy analysis
  • Now 45 people, £2.3 million turnover
our big energy challenge
Our Big Energy Challenge
  • Combining improved energy metering and monitoring with ‘energy champions’ training
  • Working with public sector organisations in Local Strategic Partnership of Bath & North East Somerset
  • Funded by Government ‘Invest to Save’ programme over 3 years
before
Before
  • One laboratory. £80K a year electricity bill
  • Then the data…
after the data champion
After the data & ‘champion’
  • Data shared with trained ‘energy champion’ in lab
  • Saving c £25K a year – 105 tonnes CO2
the real challenge
The real challenge
  • Decision-making structures
  • At Hospital, improved monitoring shows heating and cooling systems ‘fighting’ each other
  • Potential saving from modest capital improvements of £250,000 per year
  • Taken nearly 18 months to secure order for works
100 ideas house
100 ideas house
  • Engage and encourage to action the people who aren’t as interested or motivated in “the issues” as we are
  • ASPIRATION not WORTHY CAUSE
  • STYLE not SUBSTANCE
  • EMOTION and FEELING not INFORMATION and DEBATE
  • The people we sometimes call ‘apathetic’ may just have different values and motivations which need a different appeal
similar ideas
Similar ideas
  • London council who put chocolates on the desks of people who had switched their monitors off at lunch-time
  • School children leading energy management in school

(children can often by-pass usual ‘objections’ from adults)

  • Carbon-cutting competition between footballers fromBristol City and Bristol Rovers
lessons
Lessons
  • Not everyone is as interested and motivated as we are
  • Appeal to their interests and motivations (not yours!)
  • See how you can make data available and train staff to understand what it might be telling us about their working situation
  • Human engagement as important as technical rigour (but you need both)
  • Don’t underestimate potential for managers to fail to make best decisions quickly!
www cse org uk simon roberts@cse org uk www campaignstrategy org www bigenergychallenge org

Contact

www.cse.org.uk simon.roberts@cse.org.ukwww.campaignstrategy.orgwww.bigenergychallenge.org