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2.12.2013 design entrepreneurs. Christopher Counts Haiko Cornelissen Corey Yurkovich. GSD 7440 Stickie Exercise 2013. Errrrybody … is in design to make positive change. “ I am obsessed with transformation ”. GSD 7440 Stickie Exercise 2013.

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2 12 2013 design entrepreneurs

2.12.2013design entrepreneurs

Christopher Counts

HaikoCornelissen

Corey Yurkovich


Errrrybody is in design to make positive change

GSD 7440 Stickie Exercise 2013

Errrrybody… is in design to make positive change

  • “I am obsessed with transformation”


Errrrybody is in design to make positive change1

GSD 7440 Stickie Exercise 2013

Errrrybody… is in design to make positive change

  • “I am obsessed with transformation”

  • “Balancethe built environment with natural systems in a beautiful and pragmaticway”


Errrrybody is in design to make positive change2

GSD 7440 Stickie Exercise 2013

Errrrybody… is in design to make positive change

  • “I am obsessed with transformation”

  • “Balancethe built environment with natural systems in a beautiful and pragmaticway”

  • “Improve living conditions of people”


Errrrybody is in design to make positive change3

GSD 7440 Stickie Exercise 2013

Errrrybody… is in design to make positive change

  • “I am obsessed with transformation”

  • “Balancethe built environment with natural systems in a beautiful and pragmaticway”

  • “Improve living conditions of people”

  • MAKE THE WORLD BETTER


Errrrybody is frustrated with career options

GSD 7440 Stickie Exercise 2013

Errrrybody… is frustrated with career options

  • “Some values that are crucial for designers (spatial experience, innovation of space, elegant appearance) are not necessarily corresponding to the values of owners and financiers who care about profit, max FAR, marketing.


Errrrybody is frustrated with career options1

GSD 7440 Stickie Exercise 2013

Errrrybody… is frustrated with career options

  • “Some values that are crucial for designers (spatial experience, innovation of space, elegant appearance) are not necessarily corresponding to the values of owners and financiers who care about profit, max FAR, marketing.

  • This leads to constant fights and strugglebefore both find a common goal”


Errrrybody is frustrated with career options2

GSD 7440 Stickie Exercise 2013

Errrrybody… is frustrated with career options

  • “Some values that are crucial for designers (spatial experience, innovation of space, elegant appearance) are not necessarily corresponding to the values of owners and financiers who care about profit, max FAR, marketing.

  • This leads to constant fights and strugglebefore both find a common goal”

  • “Most people don’t value good design”


Errrrybody is frustrated with career options3

GSD 7440 Stickie Exercise 2013

Errrrybody… is frustrated with career options

  • “Some values that are crucial for designers (spatial experience, innovation of space, elegant appearance) are not necessarily corresponding to the values of owners and financiers who care about profit, max FAR, marketing.

  • This leads to constant fights and strugglebefore both find a common goal”

  • “Most people don’t value good design”

  • Doing the work you care about

  • even if it doesn’t pay



Young designers lab1
Young Designers Lab

  • What is it?

    • A research initiative undertaken by Brian and Masako at EFCG, to take a snapshot of the young designer’s professional circumstances, in the NYC area. We just bothered a lot of friends and friends of friends.


Young designers lab2
Young Designers Lab

  • What is it?

    • A research initiative undertaken by Brian and Masako at EFCG, to take a snapshot of the young designer’s professional circumstances, in the NYC area. We just bothered a lot of friends and friends of friends.

  • Why study how young designers enter the profession?

    • Because we are the future! And the circumstances after 2008 have largely shifted the realm of possibilities for traditional firms as well as young entrepreneurs.


Young designers lab3
Young Designers Lab

  • What is it?

    • A research initiative undertaken by Brian and Masako at EFCG, to take a snapshot of the young designer’s professional circumstances, in the NYC area. We just bothered a lot of friends and friends of friends.

  • Why study how young designers enter the profession?

    • Because we are the future! And the circumstances after 2008 have largely shifted the realm of possibilities for traditional firms as well as young entrepreneurs.

  • Taking care of each other: Fiduciary Responsibility

    • Professionals can act as friends, enemies, and/or frenemies.

    • In the interest of public good for those we serve and those we serve with, it’s best to be open, cooperate, and learn together


Autonomy vs authorship
Autonomy vs Authorship

  • Overwhelming majority of design students and

  • young design graduates want to be a firm owner


Autonomy vs authorship1
Autonomy vs Authorship

  • Overwhelming majority of design students and

  • young design graduates want to be a firm owner

    • 39 students out of 50,

      • (from 01.2013 GSD 7440 Class Survey)

  • 24 recent design graduates out of 40,

    • (from 06.2012 Young Desinger Lab Survey)


Dreamer vs entrepreneur
Dreamer vs Entrepreneur

  • Why are majority of designers seemingly motivated by ideals, but also aspire to be firm owners?


Dreamer vs entrepreneur1
Dreamer vs Entrepreneur

  • Why are majority of designers seemingly motivated by ideals, but also aspire to be firm owners?

  • How do you balance a dreamerand a business person?


Dreamer vs entrepreneur2
Dreamer vs Entrepreneur

  • Why are majority of designers seemingly motivated by ideals, but also aspire to be firm owners?

  • How do you balance a dreamerand a business person?

  • Realizing your business potential while utilizing your design aptitude…



Change is imminent growth is inevitable

Young Designers Lab Survey 6.30.2012

Change. Is. Imminent.Growth. Is. Inevitable.


  • 9:00am – 10:00 am: Presentations, Q&A

    • Christopher Counts (MLA, GSD)

    • HaikoCornelissen(MArch, TU Delft + MIT/GSD)

    • Corey Yurkovich (MDes Technology, GSD)

  • 10:10 – 11:00: Stakeholder Map Exercise

    • Groups of 20 students per speaker

    • Grab a sheet of brown paper and sketch/diagram/demonstrate 1) collaborative networks that each firm and owner experiences in their projects

    • 2) decision making map: the ‘bosses’ that each firm and owner interfaces in their projects

    • 3) Assign a presenter from the group to explain diagram

  • 11:00-11:30: Presentations



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