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Increasing Revenue with the Domain Name Secondary Market. Tim Schumacher CEO, Sedo Wednesday, May 9, 2007. Evolutionary Theory of Domains. Expiring Secondary Portfolio Registration Domains Acquisitions Consolidation Primary Secondary.

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Increasing Revenue with the Domain Name Secondary Market


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    1. Increasing Revenue with the Domain Name Secondary Market Tim Schumacher CEO, Sedo Wednesday, May 9, 2007

    2. Evolutionary Theory of Domains Expiring Secondary Portfolio Registration Domains Acquisitions Consolidation PrimarySecondary Presentation Title (Manually Change in Master Slide)

    3. How big is the Secondary market? • Domain selling market will be over 500 Million US$ in sales in 2007 • Domain parking projected to be over 1 Billion US$ in 2007 • Out of 100+ Million domain names worldwide: > 50% for sale! • Sedo lists over 7 Million domain names for sale • Sedo does parking for over 3 Million domain names

    4. Secondary Market Products and Services • Domain Monetization a.k.a. “Parking” • Domain Appraisal • Buying and Selling Domains • Domain Marketplace • Auctions • Brokerage • Escrow • Expiring domains

    5. Who are the Secondary Market Buyers? • Service Providers – Building their own portfolio • Domain Investors • Small to large companies looking to launch a new company, a new product or a new brand • Anyone looking for quality domain names to establish an internet presence YOUR CUSTOMERS!

    6. Domain Parking Monetize traffic on: • Customer’s unused domains • Expired domains • Service Provider’s own portfolio of domains • Customer’s actively parked domains YOU HAVE ALL OF THIS!

    7. Benefits of integrating the Secondary Market • Offer additional value added services • Improves customer experience • Increases loyalty • Increased renewal rates / decrease churn • Higher revenue per customer

    8. Secondary Market Integration Examples

    9. Where and When to Integrate and Promote? • Domain registration process • Post registration • Renewal messaging • Whois Search • Domain expiry process • Valued Added Services Section –E.g. Auction Services

    10. Secondary Market Integrations Domain Registration Process: Name.com

    11. Secondary Market Integrations Domain Registration Process: Dotster.com

    12. The Secondary Market Integrations Domain Registration Process: DomainsBot.com

    13. Secondary Market Integrations Post Registration: Webnames.ca

    14. Secondary Market Integrations Renewal Messaging

    15. Secondary Market Integrations Whois Search

    16. Secondary Market Integrations Co-Branded Auctions

    17. Secondary Market Integrations Domain Parking: Unused Domains

    18. Secondary Market Integrations Domain Parking: Affiliate Program + Co-Branding • Registrar offers Sedo's parking to their customers • Setup and Stats can be seamlessly integrated into Registrar's domain configuration web site (API) • Sedo generates Parking statistics & optimizes domains for customers • Parking revenue: Sedo handles all payments to customers • Registrar gets 10% affiliate commission

    19. How to Integrate? • API • Domain Name Spinner (via Domainsbot) • Co-Branding • Affiliate Links • URL forwarding or Name Server (Domain Parking) ALL WITH MINIMAL TECHNICAL RESOURCES!

    20. SEDO & DomainsBot for HSPcomplete • SEDO and DomainsBot announce partnership to distribute secondary market names to HSPC Users • DomainsBot will release its HSPC Plug-in on June 1, 2007 • Available Name Suggestion and Aftermarket names with one single simple implementation • One click installation HSPC plug-in to integrate automatically in your store front. • If you qualify, you can get the service for FREE thanks to SEDO and earn commissions from Sedo. ALL WITH MINIMAL TECHNICAL RESOURCES!

    21. THANK YOU! Tim Schumacher, CEO tim@sedo.com 617-758-4265 Mark Klein, Director of Business Development Mark.klein@sedo.com 857-998-8783