E245 Demand Creation. Ann Miura-Ko January 2011. Agenda. Demand Creation Definition Direct customer relationship Indirect customer relationship Metrics and Experimentation. value proposition. key activities. customer relationships. key partners. customer segments. cost structure.
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Customer Development Team
what relationships are you establishing with each segment? personal? automated? acquisitive? retentive?
How does market type influence demand creation?
Market Type determines:
Influencer / Recommender
NOTE: “Viral” isn’t a strategy, it’s a product feature you either have or you don’t