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How libraries can survive in the new media ecosystem Lee Rainie – Director Pew Internet Project HELIN Library Consortium Bryant University January 14, 2009. 1996 Benton Foundation report: “Buildings, books, and bytes”.

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How libraries can survive in the new media ecosystemLee Rainie – Director Pew Internet ProjectHELIN Library Consortium Bryant UniversityJanuary 14, 2009

slide3

1996 Benton Foundation report:

“Buildings, books, and bytes”

"If you plopped a library down. . .30 years from now. . .there would be cobwebs growing everywhere because people would look at it and wouldn't think of it as a legitimate institution because it would be so far behind. . ."-- Experienced library user

slide4

1996 Benton Foundation report:

“Buildings, books, and bytes”

“Many Americans would just as soon turn their local libraries into museums and recruit retirees to staff them.”

new information ecosystem then and now
New information ecosystem: Thenand Now

Industrial Age

Info was:

Scarce

Expensive

Institutionally oriented

Designed for consumption

Information Age

Info is:

Abundant

Cheap

Personally oriented

Designed for participation

slide6

The internet is the asteroid: Thenand now

2000

46% of adults use internet

5% with broadband at home

50% own a cell phone

0% connect to internet wirelessly

<10% use “cloud”

= slow, stationary connections built around my computer

2008

74% of adults use internet

58% with broadband at home

82% own a cell phone

62% connect to internet wirelessly

>53% use “cloud”

= fast, mobile connections built around outside servers and storage

ecosystem change 1
Ecosystem change – 1

Volume of information grows

and the long tail becomes more important chris anderson
… and the “long tail” becomes more important -- Chris Anderson

Amazon, Rhapsody/iTunes, Netflix

Traffic

20%-40% of traffic or sales

in the “long tail”

Content

ecosystem change 2
Ecosystem change – 2

Variety of information and sources of information grow

slide12
The internet rises in a fragmented media environment(% of all Americans who “regularly” go to news source: PRC People/Press)

-25%

-52%

+18%

-41%

-27%

+1,850%

internet and broadband adoption 1995 2008
Internet and broadband adoption 1995-2008

Internet users

Broadband at home

ecosystem change 3
Ecosystem change – 3

Velocity of information increases and smart mobs emerge

-- Howard Rheingold

ecosystem change 4
Ecosystem change – 4

Venues of intersecting with information andpeople multiply and the availabilityof information expands to all hours of the day and all places we are

-- Nielsen Company

ecosystem change 5
Ecosystem change – 5

People’s vigilance for information changes in two directions:

1) attention is truncated (Linda Stone)

2) attention is elongated (Andrew Keen; Terry Fisher)

ecosystem change 6
Ecosystem change – 6

1) Virtual Worlds

The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact

-- Metaverse Roadmap Project

ecosystem change 61
Ecosystem change – 6

2) Mirror Worlds

The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact

-- Metaverse Roadmap Project

ecosystem change 62
Ecosystem change – 6

3) Augmented Reality

The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact

-- Metaverse Roadmap Project

ecosystem change 63
Ecosystem change – 6

4) Life-logging

The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact

-- Metaverse Roadmap Project

ecosystem change 7
Ecosystem change – 7

Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us”

– Nicholas Negroponte

ecosystem change 8
Ecosystem change – 8

The voice of information democratizes and the visibility of new creators is enhanced. Identity and privacy change.

-- William Dutton

ecosystem change 9
Ecosystem change – 9

Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligenceasserts itself

-- Henry Jenkins

David Weinberger

ecosystem change 10
Ecosystem change – 10

Social networks become more vivid and meaningful. That changes the structure of friendship and the basic norms of human encounters. “Networked individualism” takes hold.

-- Barry Wellman

action item
Action item

Be findable.

Be available – timelines are fading.

action item1
Action item

Think of yourself as a news node for information and interaction.

---

Prepare for the “big bang” moment.

action item2
Action item

Think of yourself as a social network node for people looking for “friendsters”

---

The internet is “personified” in some people’s lives and you can provide information and social support in the same ways social networks can

action item3
Action item

Think of yourself as an information hub -- an aggregator and a linker to others who have useful, interesting material

---

Links are the currency of the internet, partnerships/affiliate relations are the norm. That’s how you build social capital.

action item4
Action item

Experiment with Web 2.0 applications – blogs, wikis, tagging, reputation/rating, widgets, and social networking

---

Watch your usage data and the psychographics of users. Solicit feedback and show you are listening to responses

action item5
Action item

Offer your good offices to help people master new literacies

-- MacArthur Foundation “Digital Learning” project

Library blogger Pam Berger

new literacies
New literacies

Graphic literacy

Thinking visually and mastering the “language of the screen” and visual representation of information

new literacies1
New literacies

Navigation literacy

Learning to maneuver through a non-linear, hypertext environment that can be disorganized

new literacies2
New literacies

Context literacy

Seeing the connections among pieces of data and information in a hypermedia environment

new literacies3
New literacies

Focus literacy

Practicing reflection and deep thinking – and enjoying leisure and daydreaming

new literacies4
New literacies

Skepticism literacy

Learning to evaluate information and how to assess its accuracy and sourcing

new literacies5
New literacies

Ethical literacy

Understanding the rules of cyberspace, living responsibly, and helping set civil norms

new literacies6
New literacies

Personal literacy

Understanding your digital identity and digital footprints; managing your privacy and self presentation

thank you
Thank you!

Lee Rainie

Director

Pew Internet & American Life Project

1615 L Street NW

Suite 700

Washington, DC 20036

Lrainie@pewinternet.org

202-419-4500