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Tuborg

Tuborg . Adna Gasi & Anders Kristiansen. Facts and history. Tuborg was founded in 1873. Merged with United Breweries in 1894. Merged with Carlsberg in 1970. In 2008 Carlsberg acquired Scottish & Newcastle (together with Heineken). Facts and history.

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Tuborg

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  1. Tuborg Adna Gasi & Anders Kristiansen

  2. Facts and history • Tuborg was founded in 1873. • Merged with United Breweries in 1894. • Merged with Carlsberg in 1970. • In 2008 Carlsberg acquired Scottish & Newcastle (together with Heineken).

  3. Facts and history • Tuborg is sold in more than 70 countries. • Tuborg Green is Denmark’s best selling beer. • Markets: Norhtern and Western Europe, Eastern Europe, and Asia. • Withdraw from the US market in 1994. • Relaunched Tuborg in 2002 in USA.

  4. Commercial • http://www.youtube.com/watch?v=8qFaDfA-lFo

  5. Strategy • Humor • Sex appeal • Cultural context

  6. Questions • Was the message easy to comprehend? Distractions? • Drinking: Good /Bad? • Similarities and differences to today’s beer ads? • Likes/Dislikes? • Was the commercial overall effective?

  7. Sources • http://tuborg.com/history.php • http://www.carlsberggroup.com/Company/heritage/Pages/GlobalBrewer.aspx • http://www.beveragedaily.com/Formulation/Tuborg-takes-on-world-s-biggest-beer-market

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