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Data Center Business Overview

Data Center Business Overview. Our commitment to the business Data center strategy Offer overview. Schneider Electric: The global specialist in energy management. €18.3 billion sales in 2008 (+5.8% vs. 2007) 120,000 people in more than 100 countries >200 factories around the world

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Data Center Business Overview

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  1. Data Center Business Overview Our commitment to the business Data center strategy Offer overview

  2. Schneider Electric: The global specialist in energy management €18.3 billionsales in 2008 (+5.8% vs. 2007) 120,000 peoplein more than 100 countries >200 factoriesaround the world R&Dcentres in 25 countries 4 core businesses: Buildings Business Automation, HVAC, Security Process Business Industrial and Factory Automation IT Business Infrastructure for Data Centres and Networks Power Business Generation and Distribution

  3. Customer-focused experts leveraging teamwork to drive solutions Worldwide teams of experts… • 6,000 service experts • 6,500 research and development experts • 5,000 partners • Plus thousands of • Engineers • Technicians • Program managers • Support staff …dedicated to resolving your issues in: • Energy and infrastructure • Industrial automation • Data centers and networks • Commercial buildings • Residential homes

  4. You can find most of the Schneider portfolio in a typical data center today

  5. We supply data center infrastructure using the supply model that the customer requests • Solutions • Integrated set of systems and services that are more predictable and faster to deploy • New “pods” for existing data centers or whole new data centers of various sizes • The future of the market • Systems • Complex data center subsystems – switchgear, UPS, building automation, cooling systems • Standardized or engineered to your specification • Components • An extensive catalog of power, cooling, rack, control, and management products • Application engineering support • Standard products available through distribution.

  6. We provide data center services to support projects and ongoing operations • Assessment services: Standardized assessments of power, cooling, availability, efficiency, high density, and scenario simulations • Project services: For small or big projects, standardized or customized services for design, installation, start-up, commissioning, project management, and training • Maintenance Services: On-site repair and preventative maintenance programs for power and cooling systems with 4 hour response in most locations.

  7. We value both types of relationship and work to make our customers successful in either case How we work with you More like buying a car Consultatative • We work with customers directly in early project phases to develop data center solution concepts and specifications, based on IT requirements • Solutions are typically based on standardized modular designs • Small or large projects; new or retrofit Bid-spec supplier • Customers engage architects and engineers • Our channel partners bid on component or subsystem specifications that are integrated by third parties • We provide best-in-class equipment as specified • Solutions tend to be unique, complex, and time-consuming Standardized, configurable Complex, unique More like building a house

  8. Why has Schneider made the data center a high priority? ! • Existing customers have identified the data center as a priority requiring help and improvement • We are uniquely positioned to solve data center problems • We have more customers to learn from than any other infrastructure provider • We have worked 15 years to develop the science of data centers and have the technology and skills to solve the customer problems • We already offer nearly all the different parts used in the data center and are therefore in an ideal position to integrate them in ways to add maximum value

  9. Customers are asking for help –we must respond 2008 IDC study Q: What is the number one challenge your data center faces today? 21.8% Power and cooling A:

  10. In response, we are working to change the way the world designs, installs, operates, manages, and maintains data centers Data center planning and operation is under increasing pressures Increasing availability expectations Rapid changes in IT technology Uncertain long-term plans for capacity or density Energy and service cost control pressure High density blade server power/heat Data Dynamic power variation Center Regulatory requirements Server consolidation

  11. What actions is Schneider taking in the data center market? • Consolidation of complimentary market suppliers to add to the existing Schneider power and automation portfolio to develop more complete and integrated solutions; examples include: • APC • MGE • Square D • Pelco (video surveillance) • TAC • Power Measurement Inc. (PMI) • Coordination of product development across historically disconnected businesses to optimize data center solutions • Building management • Power distribution • IT whitespace racks, power, and cooling equipment • Security • Power management

  12. The best way to achieve our vision is to provide integrated, standardized, modular, scalable, data center solutions Our vision for the data center businessis simple Schneider Electric will dramatically simplify the process of designing, deploying and operating the world's most predictable, dense and efficient data centers

  13. These improvements require standardization, integration of solutions, and an improved planning process What we’ve learned from our customers: More efficient More reliable Higher density More predicable More cost effective More understandable Simpler experience We can’t get this: … by just making better COMPONENTS: (UPS, switchgear, controls, air conditioners, power distribution, etc)

  14. Acquiring a data center will become more like buying a car and less like building a house Our approach to the problem • Focus on the improvement of the system, not the components • Standardization & Modularity are the key to improving the availability and agility of data center infrastructure while reducing total cost • The data center project process is just as important as the equipment, and must be simplified

  15. There is not a single approach to data center design that is best; standardization must recognize the different types Customers typically classify data centers differently, with different priorities

  16. The goals of our strategy for the data center

  17. Our data center strategy is supported by innovative technology • Real-timecapacity management of cooling and power • Predictable high-densitymodular coolingsolutions • Standardized processfor concept-specification-design-deployment • Standardized specificationsfor data center design • Human factors and mistake-proofingengineered at the system level • Automated toolsfor data center design • Design-for-environmentin products and processes • Specializedprofessional servicesfocused on density,capacity, availability, and efficiency assessment and planning

  18. These example system-level improvements reduce human error, reduce cycle time, and improve efficiency Standardization improves outcomes STANDARDIZE • Modularize • Pre-test systems in the factory • Hot-swappable components • Pluggable power-cooling-rack subsystems • Out-of-the-box management & diagnostics To Minimize … • One-time engineering • Unique training requirements • On-site assembly • On-site testing • Custom programming

  19. White papers *126 **130 ***150 The benefit of our solutions today • 30% reduction in data center power consumption*, when compared with traditional designs • Traditional PUE of 1.75 down to 1.22 or better • Via row cooling, hi-E power system, VFD drives, and rightsizing • Sustained predictable power densities of over 20kW per rack**, with no loss of efficiency • 50% or more reductions in whitespace plumbing and wiring work • Ability to create pods of high density and/or high redundancy • Simplified data center layout and planning process • Ability to manage capacity of cooling, power, and rack space down to the rack level***

  20. Solving data center problems requires collaboration Key industry groupsDevelopment of industry standards IT partnersCollaborative development of solutions RegulatorsAdvising on emerging environmental and safety standards

  21. Racks Critical power distribution Computer roomair conditioners Data center power & coolingcapacity management UPS Genset Assessment services Automatictransfer switch Statictransfer switch Energy management Maintenance services Installation services Building management Switchgear Power metering Schneider Electric has a comprehensive offer in the data center Project management services User training services

  22. A sample of our products, software, and services that work together to make data centers better Real-time power metering Modular whitespace Ultra-high efficiency modular UPS InRow™ Cooling Assessment Services Data center design tools Data center management tools Modular row-based power distribution

  23. Recognized by industry experts “By advancing theprogress of data center solutions in efficiency, design and scalability, while continuing toexceed the latest application requirements, they are a true leader and a worthy recipient of the 2007 Frost & Sullivan Data Center Solutions Company of the Year Award.”

  24. Business overviewSummary

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