How does Google value links on a page

1. Welcome To Telegram Blast How does Google value links on a page? How and where is it best to place a link? Knowing this is undoubtedly an advantage when it comes to positioning a website and/or its content. It is part of the ACB of link building. But Google kept the operation of its algorithm a secret until not long ago. The patent US10152520B1 of Google, « Ranking documents based on user behavior and/or feature data », was published from its trial on the alleged monopoly . Well studied, it is a very interesting resource for any SEO looking to understand Google’s algorithms in depth and take advantage of them. In reality, for those of us who do SEO on a daily basis, this only confirms what we know or intuit based on our experience, but it is still super interesting to read it "from Google's mouth." That's what I talk about in this article. Ideal seo link Contents show Patent US10152520B1 chewed and summarized Perhaps most valuable, though, is that Google confirms that it uses user behavior data for its algorithm , but this is about links. What can be deduced from the patent is valid for both internal linking on a website and external linking ( backlinks ).

2. Let's explain the information point by point: Focus on user behavior Reasonable surfer model The patent introduces a model that predicts the likelihood that a user will follow a specific link on a web page. This means Telegram bulk message sender that Google can assign value to a link based on how likely it is to be “clicked” by an average user. Navigation actions and link selection The model considers users' navigational actions, such as which links they choose and how they move through a site, to determine a link's importance. Implications for SEO When doing SEO, you need to optimize not only the content but also the layout and presentation of the links on your page, seeking to improve user interaction with your site. Behavior-based link weighting models Link and document feature data The patent mentions the use of feature data related to both individual links (such as anchor text, link position) and the source and target documents of the link. Model generation Google can use this data to generate a model that will predict which links are most valuable based on how users interact with them. Implications for SEO You need to look beyond link authority, considering how the presentation and context of a link on your page can affect its value. It is a thoroughly researched and fascinating resource for any SEO who wants to fully comprehend and utilize Google's algorithms.

3. Dynamism and adaptability Dynamic models The patent suggests that Google's models are dynamic and adjust as user behavior and the structure of the web change. Implications for SEO This flexibility means that SEO strategies must be regularly reviewed and updated to align with changing patterns of search behavior and web usage. Detailed analysis of link data Link-specific attributes The patent details how specific link attributes, such as anchor text size, position on the page, and other aesthetic factors, can influence the importance of a link. Implications for SEO You should focus on how links are presented and contextualized in your content. Links should be natural, relevant and useful to the user. Contextual and thematic relevance of the links

4. Thematic context The patent underlines the importance of the thematic context of the links, i.e. the relevance of the content of the source and destination documents. Implications for SEO Make sure the links on your site are relevant not only at the page level but also at the site- wide level. This involves careful planning of content and site architecture. Innovation in link building strategies Evolution of strategies Since Google evaluates links in a sophisticated way, it is crucial to constantly innovate in link building strategies. Implications for SEO You should focus on earning links that are valuable from a user experience and content relevance perspective, beyond traditional authority and PageRank indicators. What should an ideal SEO link be like? That's it, that's it, let's get down to business. Let's get down to practical matters for a link building strategy.

5. According to this Google document, the ideal link for SEO is characterized by several factors that cover both technical characteristics and relevance and user behavior. Here I detail the key attributes of an ideal link: Relevant and descriptive anchor text : Anchor text should be clear, descriptive, and relevant to the content of the target page. It should include natural keywords that reflect the target content, but without keyword stuffing. Strategic position on the page : The link should be placed where users are most likely to interact with it. Ideally, it should be in the main body of the content and not relegated to footers or sidebars, where it might be considered less relevant. Relevant content surroundings : The context around the link is crucial. The link should be surrounded by content that is thematically related to both the source page and the destination page. No link stuffing : A page should not be overloaded with links. Too many links can dilute the relevance of each individual link and signal a potential spam tactic. Compelling visual features : The visual aspects of the link, such as text size, color, and formatting (e.g., underlined, bold), should make it stand out while also integrating well with the overall design of the page. Source site trustworthiness and authority : Links from trusted and authoritative websites are more valuable. This includes sites that are well-regarded in your industry, have their own high-quality content, and are viewed favorably by Google.

6. Strong thematic connection : There must be a strong thematic connection between the source site and the destination site. Google may consider links more valuable when there is a clear thematic match between the two. Optimal user experience : Links should not interfere with the user experience. They should be added in a way that benefits the user by providing easy access to additional relevant information. Avoid deceptive tactics : Hidden links or links that trick the user into clicking on something they don't expect (such as excessive use of redirects or "cloaking") should be avoided as they may be penalized by Google. What a backlink should be like The ideal link should be relevant, strategically positioned, visually attractive and surrounded by contextually related content, enhancing the experience and value for the user. It is confirmed that traffic through a link matters , and not a little. The document does not detail tracking of user behavior on landing pages . This is important, since for example, the fact that a user clicks and spends time and interacts with the destination page, gives signals of the relevance and quality of the link . Juan Alvarez Sempere Summarizing This patent reflects a sophistication in the way Google may be analyzing and using links and user behavior in its ranking algorithms. For many, it does not add but rather confirms. Obviously, for optimal SEO performance, it is very important to understand that both the technical quality of SEO and the overall user experience are essential to improve the performance of a site in Google SERPs. The strategy must be dynamic, adaptive and user-centric to succeed in the ever-evolving search landscape.

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