Bulk E-mail Marketing

1. Bulk e-mail Marketing www.ibigdotechnologies.com/digital-marketing/

2. What is e-mail marketing Email Marketing refers to the act of sending commercial messages to a group of potential customers via email. In other words, email sent to the customers can be called email- marketing. These emails may consist of advertisements, offers, ebooks, solicit sales, etc. anything that helps the business as well as the company. www.ibigdotechnologies.com/digital-marketing/

3. Benefits of Email Marketing Cost Effective Unmatched and Unrivalled Return on Investment Increase Brand Awareness Demographic Segmentation Reach the Global audience Boost Sales of the company Ease of Sharing www.ibigdotechnologies.com/digital-marketing/

4. “Email has an ability many channels don't: creating valuable, personal touches—at scale.” — David Newman www.ibigdotechnologies.com/digital-marketing/

5. 125 There are also a lot of facts to back up the benefits of Email Marketing. 100 75 50 25 0 Item 1 Item 2 Item 3 Item 4 Item 5 www.ibigdotechnologies.com/digital-marketing/

6. MARKETING WEEKLY- 73% of marketers said that email marketing is the number one digital marketing platform for ROI. Most Insightful Email Marketing Stats and Facts ADOBE- As many as 58% of millennials claim that they prefer to be contacted via email. STATISTICALLY- Gmail claims that it has more than 1 billion active users around the world. MAILIGEN- 89% of the marketers agree that email is their primary lead generation channel. www.ibigdotechnologies.com/digital-marketing/

7. BLUE KANGAROO STUDY- 7 out of 10 people say that they have made use of the vouchers given to them via email marketing in the last week. Most Insightful Email Marketing Stats and Facts LITMUS- 82% of the consumers check and open the emails sent to them by a company. EXPERIAN- Every $1 spent on email marketing yields $44.25 return on investment. Email convert 3 times more than social media. www.ibigdotechnologies.com/digital-marketing/

8. The first and foremost step to create an effective email campaign is to get a hold of your target audience. Once you get a grasp of who are your readers and what all they want it becomes very easy to craft an email campaign that gets them excited to read. Identify your Target Audience www.ibigdotechnologies.com/digital-marketing/

9. Determine the content of your email Email marketing is all about expectations which you will set as per your standards. It is up to you whether you meet your customer’s expectations or not and all of this narrows down to great content. It is the deciding factor for the success of your campaign www.ibigdotechnologies.com/digital-marketing/

10. TREAT YOUR READERS AS VIP’S- Value the permission of entering the inbox that your readers have given you. They should be the first ones to know about any of the new products, sales, and any new ventures being initiated by you. Tips and tricks to create and gather great content GIVE IT SOME OOMPH- Nobody wants a dull and boring content to read even if it is sitting ideally in their inbox. Either it will get deleted or spammed. So, inject some oomph factor to your content by giving it some personality of its own. Preferably different from that of others. Write as if you are talking personally to your reader. www.ibigdotechnologies.com/digital-marketing/

11. ADDRESS IT TO YOUR READER- Without happy and loyal customers a company cannot benefit so address the content to the wants of your reader. Make it as useful as you can. Make sure your content benefits your customer and give it something that he never had before in the form of some facts, information, or any other detail that addresses their needs and wants. Tips and tricks to create and gather great content GIVE IT SOME OOMPH- Well this is probably the most overlooked rule. Long is not always better and especially not in the case of a newsletter. www.ibigdotechnologies.com/digital-marketing/

12. Determine the time, frequency, and the duration of your newsletter Not all newsletters are sent out daily or even weekly. Some do, some don’t. It all depends on the content and its usefulness. Feel free to skip a day or two if you think that is what is correct. Ultimately, it is all up to you to decide when to send the newsletter. www.ibigdotechnologies.com/digital-marketing/

13. Create a Timeline This step may not be that important but if you want your email marketing strategy to work then it cannot be ignored. Create a timeline with all the important dates and events so that your team doesn’t miss any. Consider it as a prerequisite to achieving success. Having a proper timeline will ensure smooth functioning in all the levels whether they include writers, designers or managers as they will have a deadline to work for. www.ibigdotechnologies.com/digital-marketing/

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15. Thank YOU www.ibigdotechnologies.com/digital-marketing/