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Posters are one of the oldest, most tried and true types of marketing collateral. Posters are an effective way to draw attention to your sales, events, fundraisers and more.
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5 FANTASTIC POSTER DESIGN TIPS
1) Identify the goal of your poster Do you want to inform someone about a new product? Tell them about a concert in their area? Or just let them know that there’s a sale coming up? All of these are goals that a poster can help you achieve.
Next, you should consider who you are trying to reach with your poster. Answering this question will probably inform a lot of your design choices. 2)Consider your target audience
3)Pick a relevant or branded color scheme One of the first things that someone is probably going to notice about your poster is the color scheme.
4)Include a clear call-to-action Once you have someone’s attention, you need to make it very clear what their next steps are to help. This is commonly known as a Call-To-Action (CTA).
5)Use fonts to create a hierarchy of information What information you choose to include on your poster will depend on the goal of your poster.
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