1 / 10

livescribe

test for csi

ajjkajj
Download Presentation

livescribe

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Introduction Product Memory Research Consensus Map Creative Strategy Creative Ex. Emily VanderBeek, Shavon Chavis, Raj Patel, Crystal Braboy, Sheila Owens

  2. Livescribe Pulse Smartpen Introduction Product Memory Research Consensus Map Creative Strategy Creative Ex.

  3. The Scattered Student Introduction Product Memory Research Consensus Map Creative Strategy Creative Ex. • Excitement for first day of school • Prepared, planned and thorough becomes .. • Messy, cluttered, and just all over the place • Wanted: something simple • Solution? Electronic recorders ?

  4. The Dutiful Journalist Introduction Product Memory Research Consensus Map Creative Strategy Creative Ex. • Meet a young journalist… • Time as a VIBE Magazine Intern • The Horrors of Transcription • Time for journalists to be propelled into the New Age

  5. Research Findings Introduction Product Memory Research Consensus Map Creative Strategy Creative Ex. • Majority have favorable feelings and experiences • Most common uses • Lectures for students • Meetings at work • Laptops as the device • Top issues • Power capabilities • “Good, wish they were a little cheaper with rechargeable batteries.” –Graduate Student/Greentarget Intern • Poor sound quality • “The quality of the recording is usually somewhat fuzzy because of the interference, unless the mic is right by the speaker’s mouth.” –Medical Student • Expensive • “I don’t have over $200 to spend on a pen ….I will still have the additional costs of buying APPS and special paper so that I could use the pen... Seems a lot for a hollow instrument.” –Graduate Student • Majority were initially impressed • “Very cool product!” – Marketing Professional • “Hot! I could get a lot of use out of that!” –Music Producer • “Where have you been all my life?” – Journalist • “It sounds really cool!” – French Teacher • “I initially thought it was really cool… however I wasn’t that excited about the recording ability.” –Medical Student • Universal values (Option to choose multiple) • Need novelty: 70% • Desire to stand out: 39% • Create literary art: 17%

  6. Consensus Map Introduction Product Memory Research Consensus Map Creative Strategy Creative Ex.

  7. Creative Strategy Introduction Product Memory Research Consensus Map Creative Strategy Creative Ex. If I use Lifescribe Pulse Smartpen I will become an more efficient note taker because Livescribe digitally records everything you write and hear.

  8. Television Advertisment 1 Introduction Product Memory Research Consensus Map Creative Strategy Creative Ex.

  9. Television Advertisment 2 Introduction Product Memory Research Consensus Map Creative Strategy Creative Ex. Never miss a word

  10. Print Advertisment Introduction Product Memory Research Consensus Map Creative Strategy Creative Ex.

More Related