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WELCOME DIGITAL

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WELCOME DIGITAL

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  1. WELCOME DIGITALMARKETING By Ajay Kumar

  2. What is Digital Marketing • Digital marketing is the practice of promoting products, services, or brands using online and digital channels instead of (or in addition to) traditional methods like TV, radio, or print ads. • In simple terms • It’s how businesses reach and engage customers through the internet and digital devices.

  3. Types Of Digital Marketing • Common types of digital marketing • Search Engine Optimization (SEO): Improving a website so it appears higher on Google search results. • Search Engine Marketing (SEM/PPC): Paid ads on search engines (e.g., Google Ads). • Social Media Marketing: Promoting content or ads on platforms like Instagram, Facebook, TikTok, LinkedIn. • Content Marketing: Creating valuable content (blogs, videos, podcasts) to attract and retain customers. • Email Marketing: Sending promotional or informative emails to customers. • Affiliate Marketing: Earning commissions by promoting other companies’ products. • Influencer Marketing: Partnering with influencers to promote a brand. • Mobile Marketing: Reaching users through apps, SMS, or mobile-friendly ads.

  4. What is SEO • SEO (Search Engine Optimization) is the process of improving a website so it ranks higher on search engines like Google, Bing, or Yahoo, helping more people find it organically (without paid ads). • In simple words • SEO helps your website appear on the first page of Google when people search for something related to your business or content. • How SEO works • Search engines: • Crawl websites (scan pages) • Index them (store information) • Rank them based on relevance, quality, and user experience

  5. Types Of SEO • On-Page SEO: Content, keywords, titles, headings • Off-Page SEO: Backlinks, brand mentions • Technical SEO: Website speed, mobile-friendliness, security

  6. What is OFF Page SEO • Off-Page SEO refers to all the actions taken outside your website to improve its search engine rankings, authority, and trustworthiness. • In simple words • Off-page SEO is about building your website’s reputation on the internet. • Why Off-Page SEO is important • Search engines like Google see off-page signals as votes of trust.The more quality signals you have, the more credible your website appears.

  7. Types of OFF page SEO 1. Backlink Building (Most Important) • Getting links from other websites to your site. • Types of backlinks: • Editorial links • Guest post links • Business directory links • Do-follow & No-follow link 2. Guest Posting • Writing articles on other websites in your niche with a link back to your site.

  8. Types of OFF page SEO 3. Social Media Marketing • Sharing content on platforms like: • Facebook • Instagram • LinkedIn • X (Twitter) • (Helps with traffic, visibility, and brand awareness.) 4. Brand Mentions • When other websites mention your brand name (with or without a link).

  9. Types of OFF page SEO 6.Local SEO / Citations • Listing business details (NAP: Name, Address, Phone) on: • Google Business Profile • Yelp • Justdial • Bing Places 7. Forum Posting & Community Participation • Engaging in: • Quora • Reddit • Niche forums • By answering questions and sharing useful content.

  10. Types of OFF page SEO 8. Influencer Marketing • Collaborating with influencers to promote your brand or content. 9. Blog Commenting • Leaving meaningful comments on relevant blogs (avoid spam). 10. Social Bookmarking • Submitting content to bookmarking sites: • Reddit • Medium • Mix

  11. Types of OFF page SEO 10. Content Sharing & Promotion • Promoting content through: • Email outreach • Content syndication • Slide sharing (SlideShare) 11. Reviews & Ratings • Getting positive reviews on: • Google • Trustpilot • Yelp

  12. What Is Backlink Building • Backlink building (also called link building) is the process of getting other websites to link to your website. • In simple words • A backlink is a link from another website that points to your site.Backlink building is about earning or creating those links to increase your site’s authority. • Why backlink building is important • Search engines like Google treat backlinks as votes of trust: • More quality backlinks = higher rankings • Improves website authority • Increases organic traffic • Helps search engines discover your pages faster

  13. Websites for Backlink Building. • WordPress.com • Medium.com • Blogger.com • Tumblr.com • LiveJournal.com • Weebly.com / Wix.com

  14. BLOG SUBMISSION • Blog submission is an off-page SEO technique where you publish your blog articles on blog submission websites or blogging platforms to gain backlinks, traffic, and visibility. • In simple words • Blog submission means sharing your blog content on other websites so more people can read it and find your main website through links. • Why blog submission is important • Increases website traffic • Builds backlinks • Improves brand awareness • Helps faster indexing by search engines • Improves domain authority (if done on quality sites)

  15. THANKS FOR WATCHING MY PPT By Ajay Kumar https://www.dicslaxminagar.com/digital-marketing-course-in-laxmi-nagar.php

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