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Transforming South Bank through Tourism and Regeneration. History of South Bank. From the wrong part of town.

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from the wrong part of town

From the wrong part of town...

“The South Bank is home to prestigious national and international corporations, to Europe’s largest centre for the arts and the media, and to a growing residential population…However it is generally perceived as a bleak and hostile area, lacking shops and street level activity and difficult for pedestrians to find their way about.”

to london s most popular visitor destination

…to London’s most popular visitor destination

20 million visits per year

London’s top destination for overseas tourists

Eurostar been and gone

Jubilee line extension opened

New attractions from BFI IMAX and Oxo Tower

Wharf to the London Eye

Existing venues have had extensive facelifts

e.g. RFH, Young Vic, BFI Southbank

New hotspot for hotel developments

Now recognised as place for eating and drinking

our board members
British Film Institute

Ernst & Young

Guy’s & St Thomas’ Hospital


London Development Agency

London South Bank University

P&O Developments


Coin Street Community Builders

Guy’s & St Thomas’ Charity


King’s College London

London Eye company

Network Rail

National Theatre

Southbank Centre


Our Board members
our neighbourhood model vision
Our Neighbourhood Model & Vision

We promote and improve the South Bank neighbourhood for the benefit of those who work, study or live in the area, as well as the millions who visit each year, with the aim of making South Bank:

  • A desirable destination for cultural pursuits, business, education and pleasure
  • A place which supports and encourages investment and business growth
  • A place with a flourishing and cohesive residential community
  • A place which is welcoming to visitors
  • A meeting space
  • A friendly, clean, colourful, safe, dynamic and diverse area
  • Plus wider aspirations for borough residents: the virtuous circle
promoting the area
Promoting the area
  • Established Group to promote the area as a destination
  • South Bank Marketing Group:

Attractions: London Eye, Aquarium, Florence Nightingale Museum, London RIB Voyages

Arts venues: Southbank Centre, BFI, National Theatre, Old Vic, Young Vic

Shop and restaurant areas: Gabriel’s Wharf, Oxo Tower Wharf, Southbank Centre

Hotels: Marriott, Park Plazas, Premier Inn

Other: London South Bank University



  • Collective action is at the heart of our success
  • Not wise to get complacent – too much competition
  • South Bank’s regeneration is having another renaissance
  • Importance of linking local economy into local jobs