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Federal Government

Federal Government. Campaign: Anti-smoking Agency: UM Year: 2011 Source: APN Outdoor Objective: To measure the campaign recall by format across multiple demographics Audience: Total People Strategy: Portrait Sides, Portrait Rears, Interiors Results:

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Federal Government

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  1. Federal Government Campaign: Anti-smoking Agency: UM Year: 2011 Source: APN Outdoor Objective: To measure the campaign recall by format across multiple demographics Audience: Total People Strategy: Portrait Sides, Portrait Rears, Interiors Results: This campaign resonated strongly with: • People 18 – 24 – 76% • CBD Worker – 73% • Income $76 – $100k – 73% • High income earner ($100k+) 68% Most effective format – Portrait Sides 57%

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