How a CSR Programme Impacts Employee Engagement and Retention

1. How a CSR Programme Impacts Employee Engagement and Retention Employees in the modern workplace do not just want a paycheck and a job title. They wish they are connected with the values of the organization they are employed in. The CSR programme (Corporate Social Responsibility programme) is well structured and can be used to develop this relationship by linking the goals of a company with the significant contribution to society. Instead of being a compliance issue, CSR has turned out to be a positive factor to drive motivation, which will enhance employee engagement and decrease turnover. Building a Sense of Purpose Providing employees with a sense of purpose at work is one of the most powerful ways in which a CSR programme can influence them. Once the employees are aware that their company is engaged in community development, environmental protection or social welfare, it makes them feel proud of belonging to something greater. Such pride usually is converted into increased motivation since workers will see their jobs as part of both company and social objective. Strengthening Employee Engagement

2. The engagement of employees flourishes when they feel appreciated and related. A considered CSR programme will enable employees to engage in some CSR-related activities like volunteering, sharing of skills, or creating awareness. These possibilities support the cooperation between the colleagues, create firmer team unity, and allow the employees to approach the company on the personal level. The more employees are engaged, the more are they committed to the workplace. Enhancing Retention through Loyalty Retention of talent has become a cause of bother to most organizations in the competitive industries. The well-developed CSR programme helps to retain the staff members through a sense of belonging. In cases where employees feel that their company is concerned about the wider society, they tend to become emotionally attached to their employer. This emotional bond nips the prospect of them moving to another firm which might not provide anything but money. Modern employees usually consider the company culture and social responsibility to be the significant consideration when choosing whether to stay or not. Skill Development and Growth Another notable benefit of engaging the employees in CSR programme is the possibility of developing skills. This can be in the form of mentoring of the needy students, attending awareness sessions, or being exposed to sustainability activities, which will provide employees with an opportunity to develop both personally and professionally. These have been additional skills which contribute to their career growth and make them feel more committed to their jobs at the firm. Positive Workplace Culture The workplace culture directly influences the feeling of the employees towards their jobs. When a business has an operational CSR programme it usually forms a culture of understanding, teamwork and responsibility. Employees in such an environment would find it easier to be happier and this increases productivity and reduces attrition. On the contrary, businesses that ignore CSR tend to have a hard time establishing equal measure of trust and goodwill within their workforce. Conclusion A properly designed CSR programme is far more than a company necessity- it is an investment in other people. It has a direct effect on the extent to which employees are connected to their organization, by providing employees with a sense of purpose, enhancing engagement, fostering skill development and enhancing the workplace culture. When the workers feel involved and that they are proud of the places they work at, the retention rates get better automatically. Firms that adopt CSR as a long-term business approach not only serve the communities better, but develop a loyal and highly motivated workforce that can support a sustainable success. Source From: -https://www.astroninstitute.com/blog/how-a-csr-programme- impacts-employee-engagement-and-retention/