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Advertising Opportunities for Handango Software Partners

Advertising Opportunities for Handango Software Partners. About Handango. Leading provider of mobile downloads: Brings over 50,000 applications and 25,000 digital media titles to market Extensive global distribution network Reaches millions of mobile users each month

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Advertising Opportunities for Handango Software Partners

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  1. Advertising Opportunities for Handango Software Partners

  2. About Handango • Leading provider of mobile downloads: • Brings over 50,000 applications and 25,000 digital media titles to market • Extensive global distribution network • Reaches millions of mobile users each month • Strategically positioned: • Mobile software leader due to experience, key partnerships and unique features & services • Handango AMPP powers software stores for palmOne, Microsoft, Motorola, Nokia, HP, Sony Ericsson, Dell and over 100 others • Largest catalog anywhere of PDA and phone software across all major platforms (Palm OS, Windows Mobile Pocket PC & Smartphone, Symbian, BlackBerry)

  3. Handango Audience • Demographics of our repeat customers: • Male = 83%; Female = 17% • 83% are 30-59 years of age • 62% have bachelor and/or graduate degrees • 76% have household incomes of at least $50k • 65% plan to spend at least $100 on mobile software in the next 12 months • 60% North America; 40% International

  4. Advertising with Handango • Featured Products • Platform Homepage • Category Level 1 • Category Level 2 • Device Tier 1 • Device Tier 2 • Device Tier 3

  5. Featured Products

  6. Featured Products – Platform Home • Available for Palm OS, Pocket PC, & Symbian OS • 12 applications rotate at random in the 6 placements Pricing for 2 weeks:

  7. Featured Products – Platform Category • Available for Palm OS, Pocket PC, & Symbian OS • Display 1 static applications • Level 1 Ex. – Games • Level 2 Ex. – Puzzle Pricing for 2 weeks:

  8. Featured Products – By Device • Available for all devices • Display 6 static applications • Choose from device groups within the tiers on next slide Pricing for 2 weeks:

  9. By Device Group Tier Pricing

  10. Handango Summary • Handango is the leading provider of mobile downloads bringing over 50,000 applications and 25,000 digital media titles to market through an extensive global distribution network that reaches millions of mobile customers. • 5 years experience in the mobile software market. • Close strategic relationships with top mobile operators, phone & PDA OEMs, and enthusiast sites.

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