Describe Best Ways to Use Automotive Digital Marketing To Sell More Cars

1. Describe Best Ways to Use Automotive Digital Marketing To Sell More Cars Amid coronavirus outbreak, business in all the sectors has been affected. One of the hardest hits is the automotive industry. With the lockdown and shuttered retail automotive stores, we are experiencing a downfall in the demand. Sales have been dropped by 8%. Not only brand-new cars, but even a similar trend has also been seen in used cars. In the new fiscal year, there are only 63% sales as compared to the last year. But we have a weapon which we can use to still fight with the current scenario and take the lead. Digital marketing is the tool that would help you to be in the battle and come out as winners.

2. Staying ahead of the competition is a must even during the lockdown. Where everything is going online, marketing should too. Let us see the best automotive digital marketing practices different from the bulk which are easily available on the internet. 1. Invert The Funnel: Pushy-salesman tactics, talking about your brand are old school digital marketing ideas. Turn the car business upside down. Either you should pitch how different are you from others. You need to believe in showing rather just telling. Show how your dealership sales process is not traditional. Incorporate this new concept into your website and advertise differently. All your online marketing activities like ads, social media marketing should be focused on this. 2. Be Customer-Centric: Amid the difficult times the world has been going through, show care about your customers. It is

3. time when we all need to come together and be strong mentally. You can show empathy and talk about the benefits the customers would have. Let them know their rights and what they can claim after developing a relationship with you. You can launch a campaign following this mindset. 3. Get Your Creative Caps On: It is not just about sales. To attract customers, you need to give something extra. It can be in any form. One of the best forms is your creativity. For example, you can use technology like AI and virtual reality to let them see your potential. Sending Google Cardboards to target audiences in a large population. Give them a 3-D view of cars. It is the era of using the latest technology. There are various other technological updates like Building Information Modeling that can help you with the designing part before actually working on it. 4. Digital Engagement Platform: Your emails should not be generic. Writing a common emailer for all is easy but it is not that effective. Try to personalize and segment the content you send to your subscribers. Specify your viewers’ demand and target accordingly. For example, if your customers are searching for Toyota cars on your website, send them information related to Toyota. You can also send them a special coupon offer for a test drive. 5. Keep It Fresh: If your website doesn’t have all the newly launched models of cars and automobiles, then you are lagging. You need to keep your website updated because there is a gap of

4. several website visits before a lead becomes a customer. You need to serve them all at a single platform. 6. Stay Active On Live Chat: People are free at home during the lockdown. You would get more results if you can engage them by giving answers to their queries very promptly. You can also outsource chat to service to answer chat on your behalf. It is a challenging time for all. We all need to use the internet wisely using our business acumen. Investing in automotive digital marketing will give long-time results. Use attractive slogans to say all about you in a few words. All the best!