writing a winning business case for funding submissions
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Writing a winning business case for funding submissions. mark heath mbh managing director [email protected] 0411 642 013. One in which the right decision is made. What is a winning business case?. Two paths to success. s takeholder e ngagement. objective assessment.

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Presentation Transcript
two paths to success
Two paths to success





both are required

stakeholder engagement
Stakeholder engagement




influence and interest
Influence and Interest







communication methods
Communication methods

one on one




Audience Reach

arguing the case objectively
Arguing the case objectively
  • What is the concept?
  • What are the outcomes?
  • Why are these outcomes important?
  • What are the risks?
concept statement
Concept statement

Proposed Situation

Current Situation

variability of objectives
Variability of Objectives

Strategic Merit

Unknown Costs

+/- 30% on Costs


+/- 10% on Costs


Managed through change control


0 + follow on options

Benefits realisation

impact analysis
Impact analysis
  • High negative
  • Medium negative
  • Low negative
  • Neutral
  • Low positive
  • Medium positive
  • High positive
  • Unknown
what is value
What is value?
  • Commercial sector
    • Return on investment greater than cost of capital
  • Public sector
    • Economic, Social and Environmental improvement
  • Non profit sector
    • Progress towards organisation’s vision
how do you get it
How do you get it?
  • Build’s on existing strengths
  • Reduces weaknesses
  • Creates new businesses
  • Creates new options/opportunities
  • Reduces risk
  • Remember it is transient and hard to get
government policy
Government policy
  • State strategic plan
  • Strategic infrastructure plan
  • Plan for Greater Adelaide
  • Departmental policy and/or plans
simulate results
Simulate results
  • Confidence intervals
  • Monte Carlo
  • Scenario modelling
  • Option pricing
confidence level of impacts
Confidence level of impacts
  • Very low – Cannot apply to high or very high impact
  • Low – Cannot apply to very high or high impact
  • Medium – Cannot apply to very high impact
  • High – Must have recent research to back your claim
  • Very high – Research must relate directly to case
specific writing techniques
Specific writing techniques

“A scrupulous writer, in every sentence that he writes, will ask himself at least four questions, thus:

    • What am I trying to say?
    • What words will express it?
    • What image or idiom will make it clearer?
    • Is this image fresh enough to have an effect?

And he will probably ask himself two more:

    • Could I put it more shortly?
    • Have I said anything that is avoidably ugly?”
  • George Orwell’s Essay called Politics and the English Language (May 1945)