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Brandon Honey Brandon Lee David Light Presented, December 4, 2008

Watch List Items. Brandon Honey Brandon Lee David Light Presented, December 4, 2008. McDonalds (NYSE: MCD). Overview. General Corporate Information Strategy Trends Valuation. General Corporate Information. Leading global foodservice retailer Serves 52mm people a day in 100 countries

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Brandon Honey Brandon Lee David Light Presented, December 4, 2008

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  1. Watch List Items Brandon Honey Brandon Lee David Light Presented, December 4, 2008

  2. McDonalds(NYSE: MCD)

  3. Overview • General Corporate Information • Strategy • Trends • Valuation

  4. General Corporate Information • Leading global foodservice retailer • Serves 52mm people a day in 100 countries • Headquartered in [Oakbrook, IL?] Source: Company website

  5. Strategy • Expanding product offerings • Healthier menu transition • McCafe • Increased franchising • Many company operated store are being franchised, especially in Europe • Decreases top line, increases margins Source: Company filings

  6. Thesis • Proven business model • Exceptional management • Franchising and new products driving possible bottom line growth • Removes a lot of food price risk • Solid dividend • Hits 4% when stock price gets to $50

  7. Valuation • Currently at $57 • DCF yields a value of just under $50 • Given the state of the market, MCD has held up well • Should the stock price fall near or below $50, this warrants strong consideration

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