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The Power of UNIX An Overview of SCO Marketing Initiatives. Randy Richards Director, Corporate Marketing. SCO Corporate Marketing Team. Support North America Sales in meeting quarterly revenue projections via the design and execution of specific marketing campaigns and activities.

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the power of unix an overview of sco marketing initiatives

The Power of UNIXAn Overview of SCO Marketing Initiatives

Randy Richards

Director, Corporate Marketing

sco corporate marketing team
SCO Corporate Marketing Team
  • Support North America Sales in meeting quarterly revenue projections via the design and execution of specific marketing campaigns and activities.
  • These activities must have targeted results, with measurable ROI.

North America Field Marketing

SCO Solution Partner Marketing

Corporate Branding and MarComm

On-line Marketing Programs

sco corporate marketing team1
SCO Corporate Marketing Team
  • Accelerate the success of SCO partners via the teamSCO partner program pillars of:
  • INFORM – INCENT – EDUCATE
  • with the results of renewed partner loyalty, increased customer successes, and expanded business opportunities.

SCO Solution Partner Marketing

Corporate Branding and MarComm

On-line Marketing Programs

North America Field Marketing

sco corporate marketing team2
SCO Corporate Marketing Team
  • Develop a strong brand identity of SCO as the owner and leading provider of UNIX-based solutions.
  • Drive the creation and maintenance of a corporate marketing library for internal use as well as for our solution partners.

Corporate Branding and MarComm

SCO Solution Partner Marketing

On-line Marketing Programs

North America Field Marketing

sco corporate marketing team3
SCO Corporate Marketing Team
  • Provide a powerful and intelligent on-line experience for SCO partners and customers via SCO’s Internet, with a primary focus of generating increased business via partner and customer support and the resulting generation of qualified leads.

North America Field Marketing

SCO Solution Partner Marketing

Corporate Branding and MarComm

On-line Marketing Programs

sco marketing campaign fy2004
SCO Marketing Campaign – FY2004

SCO UNIX has a powerful future

SCO UNIX provides a superior solution to alternatives

SCO UNIX is supported by major hardware/software partners

SCO UNIX is a proven, secure, and reliable solution

SCO UNIX is built for small and medium businesses as well as for enterprise customers

The Power of UNIX®

the power of unix
The Power of UNIX
  • The initial thrust of this campaign will consist of several “rejuvenation” efforts towards renewed consideration of UNIX that may be categorized as awareness activities.

Awareness Activities

awareness activities
Awareness Activities

The Power of UNIX

Advertisements

Direct Mailers

Posters

awareness activities4
Awareness Activities

New SCO Corporate Brochure

and Presentation

Power of UNIX Brochure

UNIX ISV Solutions Brochure

awareness activities5
Awareness Activities

www.thescogroup.com/5reasons

awareness activities6
Awareness Activities

SCO IP

SCOx

SCO UNIX LIVES!

SCO UNIX®Multimedia CD

the power of unix1
The Power of UNIX
  • The education phase of this campaign will consist of several optional means of educating partners and customers on the benefits of UNIX.
  • Such options include online training, face-to-face training, and supporting educational materials (such as white papers). Training offerings may also be primarily sales education, marketing education, or technical education.

Partner Education

partner education
Partner Education
  • A series of Webinars have been specifically designed for and limited to SCO’s channel partners. These presentations will provide a sneak peak into the details of SCO's UNIX development plans in addition to advanced notice of SCO's UNIX marketing initiatives, opportunities, and tools specifically for our partners.

Feb. 11th

The Power of UNIX Campaign

Feb, 25th

SCO OpenServer “Legend”

March 10th

Competitive “Trade-In” to SCO UNIX

March 24th

Upgrading to SCO UnixWare

partner education1
Partner Education
  • The education phase of this campaign will consist of several optional means of educating partners and customers on the benefits of UNIX.
  • Such options include online training, face-to-face training, and supporting educational materials (such as white papers). Training offerings may also be primarily sales education, marketing education, or technical education.

Hands-on Technical Training

partner education2
Partner Education
  • Day One:
  • Vintela Authentication from SCO
  • SCO Update
  • SCO OpenServer Roadmap
  • SCO UnixWare Roadmap
  • Day Three:
  • Using the SCO Pricelist
  • Using the SCO Partner Website
    • Knowledge Center
    • Documentation
    • Data Sheets, etc.
  • Pre-Sales Help
  • Day Two:
  • SCO Office Mail Server

Hands-on Technical Training

partner education3
Partner Education
  • UNIX Comparison:
  • SCO UNIX
  • Linux
  • Windows

OpenServer Kernel Personality (OKP)

Technical White Papers

partner education4
Partner Education
  • June 27 – 29
  • MGM Grand Hotel
  • Las Vegas, Nevada
  • SCO’s Silver Anniversary Event

SCO Forum 2004

the power of unix2
The Power of UNIX
  • Each worldwide SCO sales region will launch at least one sales-based promotion for SCO’s UNIX business during Q2 FY2004.

Sales Promotions

sales promotions
Sales Promotions
  • North America Sales Promotion Ideas for Q2 and Q3 FY 2004

SCO UNIX Upgrade Incentive Program

SCO UNIX Competitive Trade-in Program

SCO OpenServer Office Edition Promotion

SCO Forum Give-away Incentive Program

the power of unix3
The Power of UNIX
  • A worldwide success story campaign activity is targeted procure and publish current SCO UNIX success stories that will reinforce the value of SCO UNIX to our partners and customers.
  • This activity will provide incentives on a quarterly basis. These incentives will be linked to obtaining permission to create and publicly publish a detailed success story and/or case study.

Success Stories

sco corporate marketing team4
SCO Corporate Marketing Team
  • Thank You
  • Questions and Answers

The Power of UNIX®