Color Psychology In Retail Design | Retail Design In India | AGX

1. COLOUR PSYCHOLOGY IN RETAIL DESIGN The most significant part of retail design is the choice of colors. Colors directly impact the way people perceive retail stores around them. It affects how long people decide to stay at the store, what kind of experience they have, and ultimately whether they choose to make a purchase. According to statistics from Design & Decor Lab, 80% of consumers believe that colors used in retail design can increase brand recognition. Similarly, about 62% to 90% of consumers say they subconsciously judge a retail environment based on its color within the first 90 seconds of viewing the store. This suggests that a retail design plan should focus heavily on the store’s color palette. Colors create a unique environment and play the role of conveying the brand’s personality to customers. Let’s take a look at what different colors represent and why brands are likely to use them. Blue: Blue brings out feelings of trust, dependability and calmness. Brands that use blue have a mature or professional tone and are likely to sell technology related products. The PlayStation store for example, uses both white and blue in its retail design. While white is used as the background color for the store, blue is used to highlight the displays. Yellow:Yellow brings happiness, excitement and optimism. It’s the first color that people notice. Interestingly, it’s also a color that increases appetite, which explains why brands such as McDonalds use it in their logo, branding and at their restaurants. In terms of retail, Nikon is one such store that uses black and yellow in its logo and in its retail stores. This

2. color can get too overpowering if used alone, so it is best used as an accent color to brighten specific areas of the store. Red: Red invokes a sense of urgency. It is a powerful color and can mean different things for different cultures. In Chinese culture, red is a symbol of prosperity, whereas in Western culture it is used to attract attention and also seen as the symbolic color of love. In terms of retail design, it is commonly used in stores to promote sales. Like yellow, red too should be used as an accent color. White: White is a color associated with purity. It represents honesty, minimalism and anything modern. Apple is a classic brand that has a white logo and also uses white in its retail design. This, along with the store’s layout gives it a very minimalistic look where the design is focused on highlighting Apple’s products. Black: Black is used by brands that want to portray themselves as sophisticated and elegant. Cosmetics brands such as MAC and Bobbi Brown use black in their retail design, logo and their packaging. MAC stores for example, use black as the main color of the walls and displays. This is complemented by bright multicolored lights to attract customer’s attention. Green:Green is the color used to represent anything associated with nature, peace and health. It’s a color often used at retail stores, as well as grocery stores, cafes and restaurants. Rolex is one such brand that has incorporated green in their logo and retail design. As you can see below, the green colored displays and furniture gives the store a regal look.