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Accel Entertainment: Leading Terminal Operator in the United States Gaming Market

Accel Entertainment is the largest terminal operator in the US gaming market, placing slot machines and amusements in establishments throughout the country. Partner with Accel for exceptional customer service, high-quality equipment, and unmatched industry expertise.

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Accel Entertainment: Leading Terminal Operator in the United States Gaming Market

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  1. ACCEL ENTERTAINMENT SECTION:About Accel Accel Entertainment is the largest Terminal Operator in the United States gaming market. We strategically place slot machines and amusements in bars, restaurants, gaming cafes, truck stops and other pouring establishments throughout the state. We’re a fast-growing company in a thriving market, and we have an expertise that's unsurpassed in the industry. Our customers value our exceptional customer service and high-quality video slot, redemption terminal and amusement equipment.

  2. Why Partner with Accel Accel is the premier Parlor Terminal  Operator in Illinois with 17% of all gaming parlor locations • Accel is focused on the independent gaming parlor with more independent parlors than any other Terminal Operator • Accel is the partner of choice for 16 gaming parlor chains • Accel locations’ gaming revenues have grown at an average of 7.5% over the last 12 months, which is the highest of any other Terminal Operator • No other top TO has more experience driving location growth than Accel - we know how to drive additional gains in every segment of the market • (Same Store Sales data via the IGB through Q2 of 2018)

  3. Accel Was Built on Local Partnerships • Historically, Accel has grown via local partners and local investments • A brand-new expanded facility in Rockford further improves service to the area • Accel does not outsource service, collections, or Relationship Management • Accel locations have a fully dedicated local Relationship Manager to manage compliance and day-to-day operations Licensed Service Technicians Accel Live Locations Accel Warehouses Accel strategically grew its Illinois physical footprint through local partnerships

  4. Why Accel Is The Best Partner • Accel Products and Services drive best-in-class same-storesales growth; we currently outpace the industry in sustainable growth • AccelSame-Store Sales (SSS) Growth = +8.34% YoY • Outpaces average IL VGT SSS Growth by 5.56 points • Outpaces the 10 largest VGT TO competitors’ SSSGrowth by 4.31 points

  5. Accel vs. The Competition • Same-Store Sales YoY Growth % • AccelEntertainment Gaming, LLC: 7.7% • IL VGT Market (excluding Accel): 4.2%

  6. LOCATION DATA ENTER LOCATION DATA AND ANALYSIS HERE

  7. Accel Offers a Complete Suite of Services 1 2 3 8 6 4 9 7 5 Seamless Onboarding & Licensing Process Establishes Loyalty from the Start Industry Leading Sales Team Drives Customer Acquisition Best-in-Class Technicians Help Minimize Downtime Relationship Management Team Drives Long-Term Value for Customers Marketing Services Drives Customer Acquisition, Awareness, and Repeat Play Premier Digital and Data Analytics Team Helps Maximize Gaming Revenue Cash Collection and Treasury Services Help Differentiate Accel from Competitors Legal and Compliance Helps Customers Stay In Line with Changing State Laws Machines from Top Manufacturers Help Drive Incremental Revenue and Retention Source: Management.

  8. Relationship Management Team Drives Long-Term Value for Customers Each location has a dedicated Relationship Manager, who works with the owner to understand the business, what makes it unique and how Accel can help maximize revenue COMPLIANCE SUPPORT COMPLIANCE SUPPORTRMs provide ongoing compliance assistance to keep locations compliant with the Illinois Gaming Board DATA OPTIMIZATIONRM’s communicate with establishments to facilitate analysis of video gaming data against various benchmarks to assess and improve financial performance MARKETING RESOURCES RMs manage provision of multiple marketing resources, ranging from traditional advertising and signage to advice on social media INDUSTRY TRACKING RMs give establishments access to Accel industry trend tracking and reporting ONGOING TRAINING RMs run continuing training programs for establishment staff on roles and responsibilities related to video gaming DATA OPTIMIZATION MARKETING RESOURCES INDUSTRY TRACKING ONGOING TRAINING

  9. Player Tracking and Sweepstakes Program Separates Accel from the Competition Strategic focus on player loyalty • Accel is currently running tablet-based sweepstakes entry devices across 80% of our location with 95,000 entries per month • Players automatically opt-in to Accel’s player marketing initiatives • Accel’s prizes are the largest of any IL Terminal Operator • Program will continuously evolve, adding more features focused on increasing new player acquisition and preference for Accel’s locations. • This Player Rewards program and associated data will help improve Accel’s marketing efficiency in the future

  10. Marketing Services Drive Customer Acquisition, Awareness, and Game Play Led by the most experienced team in Illinois, Accel’s marketing team creates preference for Accel locations with consistent recognizable branding and the most impactful promotions in the marketplace • Digital and Traditional Marketing • Customized and statewide promotional offerings drive customers to Accel partner locations • Indoor/outdoor signage, cooperative location advertising, and other media increase awareness and game play (Direct Mail, Social Media, TV, Billboards) • Digital tools and services to help locations drive more traffic and revenue via social media and web 10

  11. Expert Gaming Room Design and Layout Maximizes Play and Player Retention • We partner with you to maximize revenue from your gaming area by analyzing and executing: • Game and redemption device placement • Optimized game set selection for each location’s geographical location and unique patrons • Lighting and game area décor • Interior and exterior marketing opportunities

  12. Best-in-Class Technicians and Technology Help Minimize Downtime Leveraging technology and data-driven algorithms, Accel’s 24-hour in-house call center directs more than +125 statewide service technicians to prevent and solve any technical issues with VGTs at customer locations in a timely manner Service Tracking Process Location Reports VGT Problem Call Center Contacted Tech Dispatched Tech Uses Part from Satelite Warehouse Location VGT Problem Solved Delivery of Parts to Warehouses Dynamics Great Plains Quantities Updated • We use Salesforce Field Service Lightning to intelligently dispatch technicians • 25% of service issues are resolved by Call Center • 92% First-Time Fix Rate • 20-60 minute avg. response time Key KPIs New Parts Ordered System Analytics

  13. Legal and Compliance Team Helps Customers Stay In Line with Changing State Laws LEGAL & COMPLIANCE TEAM • 2 full-time attorneys • 6 compliance team members COMPLIANCE FUNCTIONS • Provides support and resources related to location compliance maintenance • Promote highest industry standards of regulatory compliance within Accel and with customers • Send compliance reminders and industry updates to customers regularly LOBBYING TEAM • Accel’s lobbying team works with the IGB and its trade association to encourage favorable legislation • Accel also positions itself for future success by working with regulators in potential new markets as they explore establishing video gaming businesses

  14. Cash Collection and Treasury Services Help Differentiate Accel from Competitors In-house cash collection and treasury services are a key customer touch point that help ensure fast and accurate collection with no in-store or out-of-store security incidents

  15. Machines from Top Manufacturers Help Drive Incremental Revenue and Retention • By providing world-class equipment, Accel ensures competitive advantages for customers • High quality machines experience lower downtime and help maximize revenue and retention • Under legacy software system, VGT manufacturers update cabinet software via in-person IGB agent visits • Under newly launched G2S system, Scientific Games will update their software remotely and consistently with no need for an agent

  16. Customer Testimonials

  17. Customer Testimonials

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