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Student Affairs Fundraising & Grant Writing 5 Critical Issues. June 25, 2008 – 2pm EST. Panelists. Ms. Jackie Hodes Assistant to the Vice President for Student Affairs, West Chester University of Pennsylvania Ms. Dawn Pfeifer Reitz

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Student Affairs

Fundraising & Grant Writing

5 Critical Issues

June 25, 2008 – 2pm EST


Ms. Jackie Hodes

  • Assistant to the Vice President for Student Affairs, West Chester University of Pennsylvania

Ms. Dawn Pfeifer Reitz

  • Adjunct Professor of Communication Studies, West Chester University of Pennsylvania
  • Former Grant Writer for the Division of Student Affairs, West Chester University of Pennsylvania
our story
Our Story

Keep in mind this is our experience…

  • Capitalize on Student Experience
  • Creation of Student Affairs Endowment Fund
  • In response to capital campaign essentially to encourage divisional staff and alumni support
  • No one was keeping track of RA’s OL, etc.
  • Divisional staffing changes to reflect new priority
critical issue 1
Critical Issue #1


  • We must FIRST recognize that so many of us are trying to do so much more with so much less.
  • Our students EXPECT more, but our budgets aren’t always accommodating. Once you become comfortable with the need for additional monies – work to “train” your staff to understand the importance.
  • Educate your colleagues about the benefits of resource enhancement – and help them understand the goals of what you are trying to do.
  • Invite your colleagues to create “wish lists” for spending some of the dollars raised.
  •  Can no longer sit back and hope that someone else will fund what we want to do. At public institutions, a smaller and smaller percentage of operating dollars are coming from the state.
  • Need to fund programs that donors find worthwhile.
critical issue 2
Critical Issue #2


  • Make sure you capitalize on the positive impact and experiences your student alumni had as undergraduates.
  • These folks are the ones who are willing to come back to visit you and to become friends!
  • Many students report that they have a greater, longer-lasting connection with their extra-curricular involvement than their academic programs.
critical issue 3
Critical Issue #3


  • Identify the best way to become “friends” with your institutions development office.
  • Involvement in fundraising increases the visibility of student affairs folks both internally and externally.
  • Student Affairs folks can be a big player at the “major gifts” table.
critical issue 4
Critical Issue #4


  • Resources to Meet your Needs:
    • PaperClip Communications Resources
      • This Audio Conference is your first step!
      • Abe's Daily Grant Report - Daily enewsletter that highlights foundation and federal grant opportunities
      • Funding Facts & Finds - Weekly newswire that provides current funding news stories
critical issue 4 cont
Critical Issue #4 (cont)

Other Resources:

  • Fundraising and Development in Student Affairs -A New Imperative
  • Fundraising for Educators Web Resources (Michigan State University Libraries)
  • “Dollars for Dreams: Student Affairs Staff as Fundraisers” – by Sophie W. Penney, Ph.D. and Barbara B. Rose
critical issue 5
Critical Issue #5

RAISING FRIENDS – Relationships are KEY

  • Cultivate them as they leave to have them want to keep in touch
  • Make sure you always have the opportunity to get folks current contact information.
  • Maintain current CONTACT INFO – work hard with all departments to create solid contact information on alumni.
  • Also make sure to get future alumni to commit to keeping addresses updated as they graduate.
wcu s top 5
  • Friends of Student Affairs
    • Alumni
    • Other
  • Revenue Enhancement
    • Grant Writing
    • Scholarship Opportunities
  • Corporate Relationships
    • Alumni
    • Other
  • Community Relationships
    • Molly Sheppard
    • Kente Program
  • Our “flagship” event – the Legacy of Leadership
  • WCU Student Affairs Web Page:
  • “The Seven Faces of Philanthropy: A new approach to cultivating major donors” – By: Russ Alan Prince and Kearen Maru File
  • “Fund-Raising and Development” – By: Michael Jackson The Handbook of Student Affairs Administration
  • Association of Fundraising Professionals –


How Do I Call-in with a Question?

If you would like to ask a question of our panelist(s) please press *1 and you will be put in a call queue until it is your turn to ask your question.

For Questions that Arise After the Conference

If you have a question that you were unable to ask of our presenter, please feel free to email us at:

…and we will be happy to forward it to our panelist!

paperclip resources
PaperClip Resources
  • Abe’s Daily Grant Report – enewsletter that compiles foundation and federal funding notices and is delivered to your email account each work day.
  • Funding Facts & Finds Newswire – a FREE newswire that highlights funding news on a weekly basis.
  • To learn more about these resources go to: