Email Marketing Ideas & Tips for Halloween

1. Email Marketing Ideas & Tips for Halloween • Halloween isoneofthemostpopularholidaysinAmericaandhasbecome an internationalsensationoverthelastfewyears.Asaresult,it’snosurprise that marketers are capitalizingon thistrendwithfestiveemailcampaignsand promotions—especiallysincemore thanhalfofallAmericansplan to • celebrate Halloweenby sending or receiving emails! In this blog post, we’ll explore some uniqueideason howto startincorporating Halloween intoyouremail marketingefforts. Read on to learnmore! • BeSpooky • Halloweencolors:orange,black,purple,andgreen • Halloweenfonts:fun typographytoreinforcethetheme • Halloweenimages:Anythingwithaspookythemethatyoucangetforfreeonline orvia subscriptionserviceslikeShutterstock willworkperfectly here(youcanevengetaway withjustusingtheimagesofpumpkins).Justbesuretopicksomethingthatdoesn’tlook toooverthetopsoyouremails stilllookprofessional. • BeFunny

2. Your email marketing strategyfor Halloween should be fun and playful, but it must also keep your audience in mind. Be careful not to go too far with the humor. If you thinka joke isfunny,others mightnotfindithumorous. • Togetstartedwith a funnyemailcampaign,here aresomeideas: • Tellastorythathasafunnypunchlineattheend.Thiswill keepreadersengageduntil theyreachthefinalline. • Havesomeoneonyourteamwriteoutsomefunnyghoststoriesorscaryghostlegends usingtheirownwords,and thenincludethem inyouremailmarketingcampaignas an • asidewhen discussinghowmuch peoplelovehorror moviesduringthistimeofyear. • Includeaphoto ofyouremployeesdressedupsothatyourbrandseemsrelatableandfun. •  • BeUseful • Youremailsubscribersare interestedinyourproductsandservices,soyou need to give thema reason to buy.Consideroffering a couponcodeordiscountinan email blastorsharinginformationaboutseasonal recipes,DIYprojects,andlifehacksthat appealtoyourtargetaudience. • Ifyouhaveloyalcustomerswhoalready knowandloveyourbrand,it’sworth consideringsending outanexclusiveinvitation to joinyou forpre-Halloween festivities! • BeScary • It’snotdifficulttogetinto theHalloweenspirit, butknowinghowto makeyour • emailslookscarycanbetricky.Luckily,we’vegatheredsomeofthebesttipsand tricks to helpyoucreateyourownHalloween emailcampaign. • Use a Halloween-themed template: If you’re sending out an email blast, try using a Halloweentheme foryourtemplate!You canfind tons offree templatesonline that areperfectforthistime ofyear.Theyhavehundredsoftemplatesto choose from— perfect foranyoccasion,including Halloween! • UseaHalloween image:Ifyoudon’twantorneedacustomtemplate,useonewith anideathatfitstheseason.Thiswill instantlygive offaneerievibewhilemaking surepeopledon’tmistakeitforjunkmail.Make surewhateverformatorimagesyou

3. useare adaptable formultiple screens. Thisway, allofyourcontentisreadablewith functionallinkstogetthemto convert. • BeGenerous • The mostcrucialaspectofsuccessfulemailmarketingisbuildinga solidrelationship withyourcustomerbase.Youshouldalwayskeep thisinmindwhen sendingan email blast,andeveryeffortyoumakeshouldprovidevaluetoyoursubscribers,helping youbuild trust. • Onewayto do thisisbygiving somethingawayforfree orata discountaspartof yourHalloweenemailmarketingstrategy.Youcouldoffercouponsordiscountson productsthatare alreadyavailableorgiveawayfreebies(suchasaneBook)in exchange fortheirinformation. • MakeitInteractive • Thisis theseasontobespooky,andyoucancreateahauntinglygoodemailmarketing campaignwiththesefourinteractivesuggestions: • Includeacall-to-action(CTA):Use thisasan opportunitytoincreasesalesby • promotingyourproductsorservices.Forexample,ifyousell costumesandaccessories, include aCTAofferingdiscountsonthoseproducts. • Ask funquestionsforyourreadersandencouragethemtorespondin someway— whetherthroughan answeroractingon oneofyourCTAs,suchaspurchasingsomething • throughanonlinestorelinkincludedin theemailpromotion. • Includeapollquestionrelating toHalloweenthemessorecipientscanchoosebetweena fewoptions.WhilethesequestionsshouldrelatetoHalloween,it’scrucial toinvolve yourbrandin someway,soitstaysrelevanttoyour objectives. • Offersomethinguniquethatisn’tavailableduringanyother time ofyear(e.g., free shippingonordersover$50). • MakeitPersonalized • Thisoneisself-explanatory,butit’sworthmentioningthatpersonalizationshouldn’t beanafterthought.The moreyoucanmakeyouremailsseemlikethey’re coming froma realperson,the betterthey’llperform.Youshoulduse data toyouradvantage bysegmentingyourlistand creatingcustomizedcontentusinginformation abouttheir interestsand preferences.Thiswill makeyouroffersmorerelevantandincreasetheir likelihoodofbeingopened. • FinalThoughts

4. Wehopethesetipshelpgetyourcreativejuicesflowingforspooky season. Remembertoalwayskeepinmindhowyouraudiencefeelsaboutthesubjectmatter athand,andifthey will reactpositivelyornegativelywhen theyseewhatkindoftone orstyleis beingusedin an email. AgencyPartner Ifyouneedan extra push,the digitalmarketingexpertsatAgencyPartner Interactivecanhelp.Ouremailmarketingteamcan create uniqueand engagingemail campaignsthroughsimple automationandpersonalizationto achieveyourbrand goals. Contactustodayto learnmore!